KBC Bank Ireland launches advanced digital investment tool, ‘Tap2Invest’

KBC Bank Ireland has announced the launch of its digital investment tool, ‘Tap2Invest’. KBC current account customers can now open an investment fund instantly via the KBC mobile app and start their investment journey from as little as €10 a month with the option to increase, decrease or pause contributions at any time. KBC’s in-app investment experience is making investments more accessible for customers.

‘Tap2Invest’ is a simple to use, innovative and differentiating proposition that will allow KBC customers to manage their investments via the app, taking the complexity out of investments and offering customers greater control of their investments digitally. In addition to ‘Tap2Invest’, KBC offers a wide range of investment solutions for customers who would like to speak to an investment advisor and want personalised advice.

KBC Group is a pioneer in sustainable and responsible investing, with more than twenty years experience advising on investment in sustainable companies and countries. The ‘Tap2Invest’ underlying fund is the SIVEK Medium SRI which is part of KBC’s Socially Responsible Investment (SRI) product range. The SRI funds are designed to balance environmental and social good in a way that brings about positive change, while also delivering a financial return to investors.

Since launching in Ireland in 2019, KBC’s SRI funds have increased in popularity and last year they represented almost a quarter of all new investments. In response to the continued growth and aligning with the wider KBC Group strategy, KBC now offers 100 percent SRI funds across its entire investment portfolio, including ‘Tap 2 Invest’. This move further cements KBC’s commitment to creating a more sustainable future.

Commenting, Jo Reynaerts, Chief Commercial Officer at KBC Bank Ireland said: “We are delighted to launch ‘Tap2Invest’ to our customers. We know that many people are curious about investments and are looking for ways to make a smart return on their savings. At KBC, we want to simplify investments and deliver a fantastic customer experience in doing so, one that is easy to use and easy to understand. All you need is the KBC current account and the mobile app. The most important thing is that customers feel comfortable with it. By starting small with only €10 per month, ‘Tap2Invest’ will give customers the opportunity to dip their toes in the water and see if investing is for them and have the option to then increase, decrease or pause contributions while reviewing their fund performance in real-time, all at the click of a button on the KBC app.”  

Technology and digital transformation of retail banking services continue to be at the heart of the bank’s customer offering and this is further supported with the launch of ‘Tap2Invest’.

Lavinia Morris, Chief Operating Officer with responsibility for Technology, Innovation and Operations at KBC Bank Ireland said: “Over the past number of years, we have invested heavily in the roll-out of our digital transformation strategy in Ireland, and the launch of ‘Tap2Invest’ marks the next phase in a series of digitally-led solutions that have been designed to meet the changing needs of Irish consumers. Our aim is to simplify financial services, and by rolling out self-service solutions like our digital investments offer, we are enabling customers to be in control and make better financial decisions. We are proud to be driving this level of innovation in Ireland, and we look forward to bringing more customer focused products to market over the coming months.”