I talk to Jemma Sophie the founder of jemmasophie.com, a new startup that aims to be the Deliveroo of fashion. Jemma tells me about her background, how came up with the concept of JEMMASOPHIE.COM and what it does. Jemma also explains why she is launching in Dublin, her plans to go further afield, what clothes she will be hand delivering and how fashion and tech have become a good fit.

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