Jameson launches one and a half million digitally connected bottles in Ireland

Jameson Irish Whiskey unveils Jameson Connects, the new immersive digital platform, that allows fans to get more from their bottle and get closer to the brand. Using innovative Near Field Communication (NFC) technology in the bottle cap, the Jameson Connects community is now open, giving access to unique events, incredible experiences, exclusive content and more.

The platform will see a range of experiences completely unique to the Jameson Connects programme and tailored to the community, all changing on a monthly basis. This will include gigs, competitions for money-can’t-buy trips, complimentary distillery tours, drinks from across the Jameson family, one-of-a-kind experiences, and platform-exclusive content that goes above and beyond.

To mark the launch of the first ‘Tap the Cap’ digital platform in Ireland, Jameson is providing all users who register in March with a complimentary ticket to their flagship tour in either Jameson Distillery Bow St., Dublin or Jameson Distillery Midleton, Cork. Additionally, on April 9th, Jameson will host The Scratch, Mango X MathMan, and Loah in Jameson Distillery Bow St., and Jameson Connects users will have exclusive access to the gig, with the opportunity to win tickets to the event through the platform.

Much like a lot of Jameson’s whiskey innovations over the years (240 to be exact), Jameson Connects is a first in the Irish market, with thousands of Jameson Connects bottles already on shelves. By simply tapping the cap with their NFC-enabled smartphones, Jameson fans will be able to digitally connect and register for unique experiences, incredible events and exclusive content, getting more from their bottle. Through the launch phase, consumers will also be invited to join the community via social media, and can register without tapping the cap.

Fiona Curtin, Global Communications and Planning Director for Jameson comments, “Jameson has been connecting people for years and Jameson Connects is the next step in the evolution of our community. We want to bring Jameson drinkers together, while supporting some of the phenomenal talents and creatives emerging in Ireland today and we believe this is the perfect platform to do this. This process is really simple; join by tapping your NFC enabled smartphone on the Jameson bottle cap, then register and enjoy what comes your way. We look forward to the welcoming everyone to our Jameson Connects community.”

To find out more follow @JamesonWhiskey, follow #JamesonConnects or head to the website jame.sn/connects

To avail of the ‘Tap the Cap’ feature users must have an NFC enabled phone handset, this includes:

• Recent Android phones (2017 or later) are NFC compatible (e.g. for Samsung, S6 and later).
• iPhone XS and later are NFC compatible.
• iPhone 7 up to iPhone X with iOS 11 and later can read NFC tags, a 3rd party app must be used (search for NFC reader in the App Store
• Note: Make sure the NFC technology is switched on.

Learn how to tap the cap here.

About Irish Distillers

Irish Distillers is one of Ireland’s leading suppliers of spirits and wines, and producer of some of the world’s most well-known and successful Irish whiskeys. Led by Jameson, our brands are driving the global renaissance of Irish whiskey. Jameson is the world’s fastest-growing Irish whiskey, experiencing 30 years of consecutive growth and hitting sales of 8m cases in 2019. Our brands are exported to 130+ markets, with over 70 of those experiencing double or triple-digit growth.

Irish Distillers was formed in 1966, when a merger took place between John Power & Son, John Jameson & Son and Cork Distilleries Company. In 1988 Irish Distillers joined Pernod Ricard, gaining access to unprecedented levels of investment and an extensive global distribution network. Since 2012, we have invested over €400 million to double our production and bottling capacity to meet global demand for our products.

We employ over 600 people across our operations in Cork and Dublin.

About Pernod Ricard

Pernod Ricard is the No.2 worldwide producer of wines and spirits with consolidated sales of €9,182 million in FY19. Created in 1975 by the merger of Ricard and Pernod, the Group has developed through organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008).

Pernod Ricard’s brands are distributed across 160+ markets and by its own salesforce in 73 markets. The Group’s decentralised organisation empowers its 19,000 employees to be true on-the-ground ambassadors of its vision of “Créateurs de Convivialité.” As reaffirmed by the Group’s three-year strategic plan, “Transform and Accelerate,” deployed in 2018, Pernod Ricard’s strategy focuses on investing in long-term, profitable growth for all stakeholders.

The Group remains true to its three founding values: entrepreneurial spirit, mutual trust, and a strong sense of ethics. As illustrated by the 2030 roadmap supporting the United Nations Sustainable Development Goals (SDGs), “We bring good times from a good place.” In recognition of Pernod Ricard’s strong commitment to sustainable development and responsible consumption, it has received a Gold rating from Ecovadis and is ranked No. 1 in the beverage sector in Vigeo Eiris. Pernod Ricard is also a United Nation’s Global Compact LEAD company.

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