Ezora, an Irish technology start-up based at The Digital Hub in Dublin, which provides companies with smart cloud based business intelligence and analytics tools, has this week signed a strategic partnership and reseller agreement with Ctrl B.V., a Deloitte owned company in The Netherlands. The partnership was announced at an Enterprise Ireland event held in Amsterdam on 6th January which was attended by An Taoiseach Enda Kenny.

After an extensive evaluation period, both parties are pleased to announce the signing of a partnership agreement that will see Ctrl act as a sales and implementation partner for Ezora within the Netherlands. This partnership will focus initially on the retail sector and will extend to transforming the finance department of businesses across other sectors over time. Ctrl is a company that optimises the collaboration between accountants, cloud-based software providers and SMEs. Ctrl is currently growing fast in the Netherlands, with plans to extend their services internationally.

Speaking at the Enterprise Ireland event in association with the Dutch Irish Business Association, An Taoiseach, Enda Kenny said: “The deal announced today between Ezora and Deloitte’s subsidiary business in the Netherlands, Ctrl, is a great example of what is possible when innovative Irish technology businesses think global and look outside of our country to do business.  May I wish Ezora continued success as it seeks to rollout its cloud based services both in Ireland and internationally.”

Commenting on the new partnership deal, Alan O’Neill, co-founder and CEO of Ezora, said: “This latest partnership with Ctrl will benefit us by providing us with both the broad commercial reach of the Ctrl organisation in our sales activities and also the industry leading professional expertise of their implementation consultants.  This will lead not just to new customers in The Netherlands, but more importantly to satisfied customers who will now be able to use our software to make more informed decisions for their business based on our business intelligence and reporting tools.”

Ezora is currently used internationally by leading brands like McDonald’s and Starbucks to deliver insights into the key drivers of sales and corporate performance.

According to Gert de Jong, director of Ctrl: “We are excited about this partnership with Ezora. Through the cloud based Ezora and the Ctrl.nl platform, SME clients can get more real-time insights into their business. This helps bring SME clients, especially those in retail, to the next maturity level.”

Enterprise Ireland CEO Julie Sinnamon also welcomed the partnership and said: “A key focus of Enterprise Ireland’s strategy is to support start-ups and Ezora is an example of a high technology start-up that has global potential.  We are delighted that they have partnered with Ctrl”.

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