Irish SaaS Firm Apex B2B Launches with €1.5 million Backing

Dublin-based SaaS company Apex B2B has officially launched following an investment of €1.5 million, including R&D support from Enterprise Ireland. The company has developed a purpose-built, AI-enabled commerce platform designed specifically for mid-market wholesalers, distributors and manufacturers, a segment often underserved by both lightweight retail platforms and complex enterprise systems. Apex B2B was incubated within Monsoon Consulting, a Dublin-headquartered digital commerce agency, and formally spun out following a successful soft launch in December 2025.

To support its growth, Apex B2B plans to hire 15 employees across product engineering, AI, customer success, go-to-market and operations. The company is targeting mid-market businesses with annual revenues between €10 million and €300 million and plans to expand into UK, European and US markets over the next five years. The company is positioned as part of Ireland’s growing SaaS ecosystem, with a strong focus on export-led international growth.

The launch comes amid growing demand for modernisation in B2B commerce. Industry research indicates that almost 65% of B2B executives report B2B online commerce is “broken” due to poor data, inefficient processes, and an inability to meet B2C-like convenience standards. While consumer-first tools lack the depth required for B2B workflows, enterprise platforms often introduce excessive cost, long implementation timelines and significant technical overhead. At the same time, enterprise adoption of AI is accelerating, with more organisations moving from experimentation to production use cases.

Apex B2B’s platform is designed to address these challenges by combining pre-built architecture with AI-driven capabilities, enabling businesses to manage complex pricing, ordering and customer workflows at scale.

Bharat Sharma, Founder and CEO of Apex B2B, said: “Apex B2B is built on years of hands-on experience working with B2B organisations navigating complex commerce challenges. What we’ve consistently seen is a structural gap in the market, businesses that are too advanced for basic tools, but underserved by enterprise platforms. This is not just a technology problem; it is an infrastructure gap in how B2B trade operates digitally. Apex B2B has been designed to address that by combining proven B2B workflows with modern cloud and AI capabilities, enabling businesses to scale more efficiently.”

The Apex B2B platform has been developed based on over a decade of delivery experience within Monsoon Consulting, where recurring technical and operational challenges across client projects helped shape the platform’s architecture and capabilities.

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