Frockadvisor, the social commerce fashion platform which is the brainchild of stylists and TV presenters Sonya Lennon and Brendan Courtney, has been named one of the top 45 digital innovations in retail in the UK and Ireland. The report compiled by listed the Frockadvisor App alongside developments from brands such as Google, Starbucks, Paypal and IKEA.

The Frockadvisor App is a customer service and engagement platform that links retailers with their loyal customers. Retailers can join only by invitation or approval, thereby creating a circle of excellence where rich and engaging content is created for the end-customer. Within Frockadvisor is ‘fotocon’, which enables fashion fans to post a picture of a product they like onto the platform, hit ‘want’, and a notification is then sent to the retailers and brands in their preference list. The retailer can then photograph something similar that they have in stock, on their mobile device, and push it back directly into the hands of the potential customer. The Frockadvisor payment gateway then provides a full service solution for purchases to be made on the platform.

The new report was compiled following consultation with a broad selection of individuals across the retail industry – encompassing analysts, senior retailers, researchers, and IT specialists. A long list of digitally-driven innovations was initially drawn up and from that a special advisory panel reduced it down to the top 45 innovations in the UK and Ireland.

Commenting on the achievement, Sonya Lennon, co-founder of Frockadvisor, said, ‘We are thrilled to be recognised in this new report which sees us sitting alongside a host of household retail names. Brendan and I first came up with the concept of Frockadvisor, when we wrote our two books. In the back of both, we catalogued the fashion retail landscape in Ireland. We noticed that only 19% of independent retailers were online and therefore simply not on the digital shopping list. Yet, they had loyal customers helping them to survive. Our vision was to find a way to bring these existing communities online, and help retailers to reach a new audience in an easy, cost effective and engaging way.

Also commenting, Brendan Courtney said, ‘The interest in Frockadvisor from retailers to date has been exceptional and not just in Ireland – we’ve had high levels of interest from the UK, Italy, Australia and the US. frockadvisor addresses a global problem and we’ve created a global solution which we are thrilled to see being acknowledged in the new report.’

Frockadvisor is currently accelerating its business in Wayra, one of Ireland’s leading digital start up accelerators. Wayra provides early stage investment to start-ups as well as a dedicated state-of-the-art workspace, access to market leading experts and the channels to market necessary to accelerate commercialisation including favourable terms with leading technology suppliers.

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