Irish creative studio helps Matillion generate more than 7,400 leads at global AI event

Dublin-based creative studio, The Studio of Possible, has supported global data productivity platform, Matillion, in delivering its most successful Snowflake Summit presence to date, helping generate more than 7,400 leads and engage approximately one in every three event attendees.

The agency worked alongside Matillion to create and deliver the brand’s flagship experience at Snowflake Summit 2026, one of the world’s largest and most influential events for the data and AI sector.

The project encompassed strategic concept development, creative direction, stand experience design, visitor engagement, live activations and executive-level experiences, all centred around Matillion’s AI-powered productivity assistant, MAIA.

Designed to help Matillion stand out in an increasingly crowded data and AI marketplace, the experience was built around the theme of ‘freedom to do more’, bringing to life how MAIA helps data teams remove manual processes, reduce friction and accelerate business outcomes.

At the heart of the activation was the MAIA Challenge, an interactive buzzwire-style experience that invited delegates to race against MAIA while exploring some of the most common challenges facing modern data teams.

Alongside the challenge, The Studio of Possible developed a wider experiential ecosystem that included roaming MAIA Beekeepers, premium branded merchandise and The Hive – a dedicated executive engagement space where senior decision-makers could participate in personalised AI-powered demonstrations tailored to their own organisational challenges.

The activation helped Matillion generate more than 7,400 leads across the four-day event, while The Hive hosted more than 130 personalised executive sessions.

The project also contributed to Matillion securing the Snowflake Summit ‘Most Creative Build’ award for the third consecutive year.

The success of the project highlights the growing importance of experiential marketing within B2B technology sectors, where businesses increasingly compete not only on product capability, but on their ability to communicate complex ideas quickly and memorably.

Séamus Begley, Founder and CEO of The Studio of Possible, said: “Data and AI are incredibly competitive sectors, so brands need to work harder than ever to stand out.

“Our role was to turn Matillion’s complex proposition into an experience people could understand, engage with and remember. The MAIA Challenge was built around real challenges facing data leaders and engineers, allowing attendees to experience the value of MAIA in seconds.

“Matillion’s willingness to think differently made them an exciting partner. They understand that live experiences should educate, spark meaningful conversations and support commercial outcomes.

“The results at Snowflake Summit show the impact of combining strategic thinking, creative storytelling and experience design to help ambitious brands cut through crowded markets.”

Duncan Garside, Vice President of Global Event, Field and Partner Marketing at Matillion, added: “Our partnership with The Studio of Possible has lasted more than 20 years and I still don’t think there is a better creative mind or genuinely brilliant partner in the business.

“Their creative ideation, delivery and onsite management helped deliver our best event yet. The experience successfully brought the MAIA proposition to life, created incredible engagement and helped us connect with thousands of potential customers throughout the event.”

The Studio of Possible has partnered with Matillion for the past four years, supporting the business across major global events including Snowflake Summit and Databricks through campaigns, experiential marketing, interactive educational tools and brand activations.

Founded in Dublin in 2021, The Studio of Possible specialises in helping ambitious organisations translate complex propositions into compelling brand experiences that drive engagement, understanding and commercial growth.

A podcast with Seamus Begley, will be published later this week.

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