Ireland ranked 8th in the world in terms of cybersecurity and internet privacy knowledge, according to new research by the cybersecurity company NordVPN. They excelled at creating strong passwords (97%) but struggled to identify the privacy issues of using AI at work (3%).
The annual National Privacy Test (NPT) is a global survey aimed to evaluate people’s cybersecurity, online privacy awareness, and educate the general public about cyber threats and the importance of data and information security in the digital age. It gathered 25,567 responses from 181 countries this year.
“As the digital threat landscape evolves faster than ever, it is important that internet users understand the significance of safeguarding their personal information. The National Privacy Test takes the responsibility to educate people globally about cyber threats and equip them with essential tips to protect against fraud, data harvesting, surveillance, and other online dangers,” says Marijus Briedis, chief technology officer (CTO) at NordVPN.
However, this year’s results showed that the world’s online privacy and cybersecurity awareness continue declining over the last few years.
“Technological advancements might be overwhelming for some people, which may make them struggle to keep up. Convenience-driven online applications become more ingrained in our daily lives, and people often prioritize ease of use over privacy, unintentionally exposing themselves to risks. Even though it’s concerning to see a decline in global internet privacy awareness, this trend only confirms the growing need for more education in protecting our personal data online,” says Briedis.
The results of the test showed that Irish people are good at creating strong passwords (97%) and dealing with suspicious streaming service offers (96%). They also know which permissions should be granted to different apps (92%) and how devices might get infected with malware (90%), or which sensitive data to avoid sharing on social media (88%).
However, only 3% of Irish people are knowledgeable about what privacy issues to consider when using AI for work, and only 11% know what data ISPs collect as part of the metadata. Additionally, Irish people are mostly unaware (12%) of how to secure their home Wi-Fi network, most likely considering it safe by default. Finally, only one in five Irish people know where to store passwords safely, for example, in tools like password managers.
Among Irish people, 2% are Cyber Wanderers (barely know anything about internet privacy and cybersecurity), while the biggest proportion (62%) scored 50-74 points and were identified as Cyber Adventurers, someone who knows quite a lot about but still has room for improvement. The number of knowledgeable Cyber Stars in Ireland fell by 4% this year.
Compared to 2023, fewer Irish people understand the security benefits of updating apps as soon as the update is available. While in 2023, 70% said they update an app as soon as an update is available, this year, it’s 48%. However, more Irish people are aware of how to deal with phishing attacks (57% in 2023 vs. 68% in 2024).
Among English-speaking countries, Irish participants knew better than the US, Australian, and Canadian participants where to store passwords safely. Also, this year the UK took the 5th place.
The global NPT score hit 58% this year, which shows the decrease in the world’s online privacy and cybersecurity awareness, compared to 2023 (61%) and 2022 (64%).
Key global takeaways:
“Nowadays, individuals are more focused on immediate benefits rather than long-term security, and this shift might have resulted in a decrease in privacy awareness. Additionally, as people navigate through vast amounts of content, important security alerts and privacy tips often get lost in the noise,” says Briedis.
In celebration of International VPN Day on August 19, Marijus Briedis from NordVPN shares a series of steps people can take to enhance their online privacy and security:
Methodology: The National Privacy Test is an open-access survey, allowing anyone from around the world to take the test and compare their own results with the global ones. In 2024, 25,567 respondents from 181 countries answered 23 questions that evaluated their online privacy skills and knowledge.
The 2024 data is analyzed as of 07/17/2024 and presented in the report. If there is a difference with the webpage results, it means more people participated since July 17 and the result has slightly changed. Additionally, the analysis of 2023 takes into consideration the full 2023 data. Last year’s communication analyzed only the interim results up to July 19, 2023.
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