What is your background briefly?
I have had my digital marketing agency, which I started in California about 10 years ago. I was fairly known within the digital community back in those days, and I was involved with bitcoins here and there. Marketing has always been my major interest. I was one of those who created the Blockshow, the brand, concept and whole event as you know it now, for example. That’s when we kind of started working a lot with ICOs.
Does it seem like a logical background to what you do now?
My story with the blockchain is actually a long one. The Ethereum ICO for example- back then was not called an ICO. I have helped lots of ICOs with just a simple plain consulting, being part of Cointelegraph, being part of NewsBTC as a Chief Marketing Officer, doing the whole renovation of their website and new looks and logo/marketing strategy, are just a few. I am also the Director of Blockchain and ICO at KEY Difference Media and adviser for a number of successful ICO’s such as Healthureum, Etherecash, Auditchain, Humaniq and Quickx. So the short answer is, YES.
Give us a one-minute pitch for what you are doing now.
I believe that the most satisfactory way for an ICO to succeed is for us to use the existing technology. This is why marketing needs to be a tool, a bridge, between a project and potential users. This is where you always want to be smart and cost-efficient. With modern tools, it’s easy to find a target user base with almost any project, but what you want to do with ICOs is to connect the project with the MOST interested users.
In order to do that, you really need to be smart with your strategy and with the tools you’ve picked. Any tool will give you the result, but what you want is efficiency. What you want is the best result you can get with the least possible cash spent.
ICO marketing is nothing but a crowd marketing – your ICO marketing must concentrate on the community. Keep that in mind – it’s all about people – a huge, varied crowd that you really want to gather together. You really want to focus on community building and complex target marketing. You want to do storytelling.
You want to grab your target audience by the hand and walk them through your excitement about the development of the project and its benefits in the future, where people are happy about the use of the project.
It underlines the whole point of my message: it’s not about the money. It’s about the project, the viable and needed project to use. And the only measurable aspect of it is the actual user base, the actual community that can’t wait to use it.
Why did you get involved with this ICO?
I have decided to support the TOKEN project because I synced with its founder, Fraser Brown, on the key values and this is an amazing idea on how to fight all the bullshit. It was impossible for me not to support it as there is no other alternative in this niche. As an ICObench expert, I was bombarded with all kinds of offers, but I am tired of all the scam and paid-for ratings. We need to have our community back as it is now filled with hype eaters. The true and core community need to do something about all that. And what could be better than to use our beloved technology for it? Decentralize the hell out of rating ICOs and keep blockchain honest!
Why do you think it is such a powerful idea?
TOKEN is a decentralized platform where ICO/STO investors can access authoritative, bonafide project ratings and read experts’ reviews about ICOs and STOs. Anyone, anytime can become an investor without having to “ask” a centralized organization. TOKEN will be listed on exchanges and therefore available for anyone without censorship. We might actually see diverse crowds merge as one as crypto would become something common instead of something IT-community specific. Then, when this happens, we only want to address this project to potential users. This is going to be efficient and one of the best marketing ever!
Anything else you’d like to add?
My recommendation for launching successful ICOs has always been to spend more time, spend even more money if you have to, but create this user base – this user community. After all, this is the only cost that matters.
As of today, if you look at major brand buying out projects, they are not buying out the technology as it is relatively easy to copy – they are buying out the community. They are buying users. Any IT project being sold, it always goes around to the user base. The more user base, the higher the market cost there is.
How can people contact you & learn more about you?