After the exclusive screening of the world premier STEMettes documentary, Eat.Sleep.STEM.Repeat which was shown recently in Salesforce‘s office in Leopardstown, Dublin, I had the opportunity to speak with Mark Stanley, VP, Web Marketing & Marketing Operations, EMEA Salesforce. He explained how and why his company gets involved and supports various initiatives for non-profit organisations.
How did Salesforce become involved with STEMettes?
Salesforce believes it’s important to have a diverse workforce. He added that it’s a big focus within the company. Furthermore, they want to go outside of their own four walls and encourage diversity in other spaces.
Their CEO, Marc Russell Benioff, often speaks about the business of businesses, of improving the state of the world and giving back. Benioff believes that when running a business there are many stakeholders. Usually the most important ones are the shareholders. However, there are others involved such as the company’s employees, partners and the broader community. When Benioff founded Salesforce he created the 1-1-1 model to acknowledge and support these stakeholders.
What is the 1-1-1 model?
There are a number of non-profit organisations that we partner with under our Salesfoce.org umbrella, using our 1-1-1 model.
It’s structured as follows:
1% equity – 1% products – 1% employee’s time
Every employee in Salesforce has 1% of their working time that they can contribute back into the community to a non-profit organisation of their choice.
The compay also donates 1% of its products portfolio to non-profits to run their businesses.
1% of the company’s equity is given as grants to these organisations.
Why is STEMettes a good partner for Salesforce?
STEMettes’s vision is purely focused on young women and giving them the exposure and the confidence to build their careers and future within STEM.
How does the Salesforce 1-1-1 model work with STEMettes?
This is a true example of how a non-profit organisation receives support through each of the different aspects of the 1-1-1 model. How it works:
1% Financial: Over the last number of years STEMettes have received significant grants of up to approxiately £200,000.
1% Products: Salesforce set up their technology infrastructure with access to their Chatter Collaboration Cloud platform and the Salesforce1 Mobile App. This helps STEMettes to manage their mentors, and their ‘Executives’ who participate in their programmes. It also allows them to communicate with their sponsors, stakeholders and others who contribute to their work.
1% Time: Employees spend this percentage of their time volunteering, providing mentorship and supporting initiatives such as the Outbox Incubator programme, and help creating the Eat.Sleep.STEM.Repeat documentary
Mark said that one of the directors of the documentary, Will Coleman, Director of Developer Relations – EMEA at Salesforce didn’t get much sleep before the screening as he was putting the final version of it together.
Is Salesforce involved in other initiatives that help to bridge the gender gap?
Mark gave two other examples of the many non-profit organisations they support and who have a particular focus on encouraging young women into STEM.
They have received grants, and employees volunteer during Robotic classes and CoderDojo sessions.
Salesforce also partners with CoderDojo in their offices in Leopardstown, Dublin and hold monthly CoderDojo sessions there. One of Mark’s colleagues, Cyril Treacy, Vice President Solution Engineering at Salesforce in Dublin is on the board of CoderDojo as part of his 1% of time.
Learning how and why Salesforce commit to their employees, their stakeholders, non-profit organisations and the wider community is inspiring. Their 1-1-1 model is currently and will continue to help to shape a better future for everyone involved. Thanks to Mark Stanley for sharing these insights.