After the exclusive screening of the world premier STEMettes documentary, Eat.Sleep.STEM.Repeat which was shown recently in Salesforce‘s office in Leopardstown, Dublin, I had the opportunity to speak with Mark Stanley, VP, Web Marketing & Marketing Operations, EMEA Salesforce.  He explained how and why his company gets involved and supports various initiatives for non-profit organisations.

How did Salesforce become involved with STEMettes?

Salesforce believes it’s important to have a diverse workforce. He added that it’s a big focus within the company. Furthermore, they want to go outside of their own four walls and encourage diversity in other spaces.

Their CEO, Marc Russell Benioff, often speaks about the business of businesses, of improving the state of the world and giving back. Benioff believes that when running a business there are many stakeholders. Usually the most important ones are the shareholders. However, there are others involved such as the company’s employees, partners and the broader community. When Benioff founded Salesforce he created the 1-1-1 model to acknowledge and support these stakeholders.

What is the 1-1-1 model?

There are a number of non-profit organisations that we partner with under our umbrella, using our 1-1-1 model.

It’s structured as follows:

1% equity – 1% products – 1% employee’s time

Every employee in Salesforce has 1% of their working time that they can contribute back into the community to a non-profit organisation of their choice.

The compay also donates 1% of its products portfolio to non-profits to run their businesses.

1% of the company’s equity is given as grants to these organisations.

Why is STEMettes a good partner for Salesforce?

Being a technology company Salesforce has a particular focus on STEM.  Its desire is to influence more diversity and equality in these sectors which aligns with the STEMettes vision and mission.

He added:

We all know the stats. They’re not very positive and while government, policy makers and educators are working in these areas Salesforce believes that industry has a role to play too.

STEMettes’s vision is purely focused on young women and giving them the exposure and the confidence to build their careers and future within STEM.

How does the Salesforce 1-1-1 model work with STEMettes?

This is a true example of how a non-profit organisation receives support through each of the different aspects of the 1-1-1 model. How it works:

STEMettes Partnership:

1% Financial: Over the last number of years STEMettes have received significant grants of up to approxiately £200,000.

1% Products: Salesforce set up their technology infrastructure with access to their Chatter Collaboration Cloud platform and the Salesforce1 Mobile App. This helps STEMettes to manage their mentors, and their ‘Executives’ who participate in their programmes. It also allows them to communicate with their sponsors, stakeholders and others who contribute to their work.

1% Time: Employees spend this percentage of their time volunteering, providing mentorship and supporting initiatives such as the Outbox Incubator programme, and help creating the Eat.Sleep.STEM.Repeat documentary

Mark said that one of the directors of the documentary, Will Coleman, Director of Developer Relations – EMEA at Salesforce didn’t get much sleep before the screening as he was putting the final version of it together.

He added:

Doing simple things like recording the Eat.Sleep.STEM.Repeat documentary enables STEMettes to broadcast their message and that’s very important for them.

Find out how you can host your own preview of Eat.Sleep.STEM.Repeat documentary by visiting the Outbox website.

Is Salesforce involved in other initiatives that help to bridge the gender gap?

Mark gave two other examples of the many non-profit organisations they support and who have a particular focus on encouraging young women into STEM.

CityWise Partnership:

CityWise Education in Jobstown, Tallaght, Dublin is a community based educational programme that supports young children to stay in education. Salesforce has been partnering with them for 15+ years.

They have received grants, and employees volunteer during Robotic classes and CoderDojo sessions.

CoderDojo Partership:

Salesforce also partners with CoderDojo in their offices in Leopardstown, Dublin and hold monthly CoderDojo sessions there. One of Mark’s colleagues, Cyril Treacy, Vice President Solution Engineering at Salesforce in Dublin is on the board of CoderDojo as part of his 1% of time.

These are just a few examples of the non-profit organisations Salesforce partner with using their 1-1-1 model.

Learning how and why Salesforce commit to their employees, their stakeholders, non-profit organisations and the wider community is inspiring. Their 1-1-1 model is currently and will continue to help to shape a better future for everyone involved. Thanks to Mark Stanley for sharing these insights.

Read more about Women in Stem: a movement gathering momentum.

If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or on Twitter: @SimonCocking

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