What is your background briefly?
I live and work in Worthing, Sussex, very near Brighton and I’ve been in the tech industry for 14 years. I founded Pixel by Pixel in a garage, and grew it into an enterprise eCommerce digital agency working with some of the biggest brands in the world. £67 million worth of transactions go through the systems we’ve built and manage every single year.
Does it seem like a logical background to what you do now?
Absolutely, through starting and running Pixel by Pixel, my team and I have spent the last 10 years grappling with the thorny issues of system integration, security and ease of use which gives us ideal experience and insight when it now comes to the world of blockchain integration with enterprises.
Our experience shows how we’ve worked across some of the biggest enterprise brands in the world. With the advent of blockchain technology, we see a massive opportunity for us to integrate company supply chains, payment, and e-commerce systems into the immutable ledger that is the blockchain.
Blockchain and supply chain systems are made for each other. The technology is the perfect match for supply chains because it offers transparency, security, scalability and speed. But not just any blockchain. We’ve specifically chosen to build the Omnitude ecosystem on the Hyperledger Fabric framework specifically for these reasons.
Give us a one-minute pitch for what you are doing now.
I founded Omnitude, a middleware blockchain platform in 2017, taking it to a successful ICO where we raised over $12 million for the development of the platform and we’re still giving away $5 million worth of ECOM (our token) in an airdrop, as a thank you to all of the small investors that we attracted.
We’re building a middleware layer that serves to connect systems together as well as into the blockchain, all the while saving time and money while doing so.
We’re also a member of the Hyperledger Foundation, using their powerful suite of tools and components within our platform. Our developers are combining them in unique ways to enable full platform functionality of Omnitude Core and the Hyperledger Fabric blockchain so we create true multi-enterprise applications.
Why did you get involved with this ICO?
An ICO fundraising model was more in line with how we wanted to fundraise for Omnitude. We started our token sale with a process that has not previously been the norm – A direct appeal to smaller investors because it made for a more stable token price when we listed on exchanges and is entirely in line with our decentralised business model.
We also didn’t release tokens at a hugely discounted rate.
Larger groups were interested in our large vision, expert team and real world expertise. We would’ve been both arrogant and a little stupid to bring the shutters down on a process that would positively affect not only the project but all of our token holders.
Why do you think it is such a powerful idea?
The middleware solution we’re building (Omnitude Core) will ensure that multi-enterprise applications can be built and threaded together and integrated into enterprises. Omnitude Core is the underlying architecture and platform that will accommodate key applications like Omnitude ID, our single sign-on product as well as other multi-enterprise applications. Omnitude Core can be viewed as the foundation that underpins all the applications that sit on top of it.
A middleware blockchain platform that works for every enterprise business and their customers.
Big enterprise businesses have complex WMS, CMS and ERP systems that have been put in place by differing providers at different times in their growth. This means that getting them to speak to each other is a long, expensive and painful process whilst being a resource and cash drain. We offer a fast, cost-effective and secure blockchain middleware platform that helps push, pull and merge data.
Small businesses cannot afford to invest in these complex systems so will never truly be able to compete with the big boys in terms of managing their data to deliver business information. Our platform enables small businesses to adopt blockchain technology, cost-efficiently and at speed enabling users to create bespoke applications, tailored to their own business needs.
How can people find out more about the ICO & your work?
Our ICO ended on 31 May 2018 and you can view our website here – omnitude.tech