Instagram analytics: Growing your business faster

Even though Instagram has a fabled rate of engagement, it does not necessarily follow that your Instagram account is performing at its best and is worth the investment in time, effort, and money.

It is only by using Instagram Analytics that you will be able to figure out whether the Instagram marketing campaign is on-track and how you can improve its impact for better results.

A quick look at why Instagram analytics is important, what the various options available, and how you can grow your business faster on Instagram:

Why Should You Bother About Instagram Analytics?

With over one billion users active on Instagram, it is more than likely that marketers of every hue will find their target audience there.

It is a small wonder that there are currently more than 25 million business profiles on Instagram and 80% of users follow at least one business, according to Brandwatch.com.

If you are not monitoring your Instagram analytics, you could end up targeting the wrong users, driving visitors with no potential for conversions to your website, posting too less or too much, posting non-optimally when your audience has less chance of viewing your posts, or simply missing out on brand engagement opportunities with your target audience.

An overview of the different information Instagram analytics can provide marketers:

Profile analytics:

Accessed through your “My Profile” page on your Instagram business account, the analytics information is available for the last seven days.

You can get to know the number of times that your posts have been viewed, the total number of actions on your account, the number of unique visitors, the number of times your profile has been seen as well as the number of times the website link has been clicked by users and the total number of times other users have mentioned your account handle.

Audience analytics:

Even though just like every marketer, you too know what your ideal customer profile is, the people who are seeing and engaging with your posts on Instagram don’t necessarily have the same profile.

With the help of Instagram analytics, you can find out the top five countries and cities where your followers are located, the age group of your followers, their gender as well as the times of the day and the days of the week they have been visiting your account.

Individual post analytics:

The better the appeal of the content, the better the engagement and ultimately, the conversions. Instagram analytics can reveal the number of interactions, which is nothing but the number of actions people have taken like clicking on your website link, emailing you, or calling you.

You can also use analytics to find out how many people who are not your users have used the discovery feature to find your content as well as the number of new followers you obtained from a post.

You can also know the number of unique users who have seen your post as well as the total number of impressions and the total number of unique accounts that have saved your post, as well as the total number of comments each of your posts have received.

If you find your posts lagging in the number of likes, you can consider enrolling in the Like4Like program of a reputed digital marketing agency that can earn you a lot of free Instagram likes.

Stories analytics:

Instagram Stories is yet another exciting opportunity to get your brand in front of your target users.

You can use analytics to track the total number of views of your story, the number of unique accounts that did so, the number of people who exited without finishing viewing the story, as well as the count of replies made by users.

What Information Should You Monitor?

Now that you know that Instagram analytics is capable of delivering a large amount of information about your account, you need to decide which metrics to analyze to prevent being overwhelmed by the sheer volume of data.

To know what data you should be analyzing, you must decide your objectives for creating your Instagram account.

Some of the common goals together with the metrics you should track:

Creating brand awareness:

With billion-plus users, it is more than likely that your target audience will also be present on Instagram. This means that it can be an ideal platform for a new company attempting to establish its brand or create awareness about a new product.

The most important metrics to track are follower count, impressions, and reach. A healthy number of impressions, as well as its steady growth, means that more people are viewing your posts and getting to know your brand.

Similarly, the growth in reach, which is a metric for measuring the number of unique accounts viewing your posts, indicates how well known your brand is.

Generate leads/sales:

Driving more revenues is a very common objective of marketers. To measure how effective content marketing strategy or advertising campaign is on Instagram, you need to be tracking the number of clicks on the website URL as well as clicks to make a call or send an email to you.

The more the number of such clicks, the more is the interest generated among your users. Finding out when your target audience is the most active will also enable you to tweak your content scheduling for increasing viewership and engagement.

Building a community: Some marketers prefer to use Instagram to create an interactive community that will help your brand to attain more memorability and loyalty.

The principal metrics, you should be keeping an eye on are the number of comments, replies to stories, and engagement.

Smart marketers never lose an opportunity to respond and engage users who have made a move to interact with the brand.

Conclusion

It is clear that while Instagram is a great platform for marketers to engage with their target audiences to build brand awareness, drive conversions, or build communities, the competition and clutter is killing.

Undertaking a marketing campaign on Instagram without bothering to monitor the analytics can mean a lot of waste of valuable time, effort, and money and a big dilution of the ROI.

Author’s Bio:

Walter Moore is a well-established digital marketer at Like4Like and has immense knowledge about the latest technology.

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