When and where is it on?

The European edition of INDUSTRY: The Product Conference takes place on April 23-24, 2018 and will be held at Printworks on the site of Dublin Castle.

How many years has it been going?

INDUSTRY has been held for the past three years — first taking place in September 2015 in Cleveland, Ohio in the United States. 2018 marks the first year that INDUSTRY will expand into Europe in the Springtime — with the 4th annual U.S. conference taking place in the Fall.

What was the inspiration to start it?

My partner Paul and I started organizing INDUSTRY as two product people who genuinely wanted to learn from the world’s best product people. Our goal was to bring the best to us… and ultimately, that’s what we’ve been able to do with INDUSTRY.

At the end of 2014, a company I had co-founded was acquired — and having moved on from the company, I was recruited for, and accepted, the role of Director of Product Strategy for a ticketing technology company. Being my first true product-focused role, I was really trying to immerse myself in product management as much as I could. Technology product management isn’t traditionally taught in colleges and universities… so without a real background/education in the field, I found myself turning to books, podcasts, and blogs. Yet, I personally love to learn through others by meeting face-to-face and learning about their experiences and challenges.

Nearly at the same time, I was asked to speak at a local technology conference organized by my friend, Paul McAvinchey. Afterwards, he asked for my feedback as a speaker. I shared that I thought the conference went quite well, but — with so many general technology conferences, he may want to consider focusing on a specific subset within tech. Being a new product person and noticing that not so many conferences focused on serving “product people”, I suggested he consider serving product managers, VP’s of Product, and the like. He, in turn, asked if I’d be interested in joining him to do that if he made that his focus. And so we went out to create a conference for product people… by product people!

What exciting things can people look forward to?

At INDUSTRY, attendees should expect to learn from some of Europe’s and North America’s best product people, find some inspiration, and meet other like-minded product people. The conference itself is a single-track experience, so attendees won’t have to worry about picking and choosing which talks they can learn from. But aside from learning from our speakers on stage, one of the most popular parts of INDUSTRY are our talk-shops — a more informal/casual setting to interact and get to know speakers. We also know that it’s sometimes difficult to find and connect with other product people — so we make extra efforts to help you do this at INDUSTRY. From a pre-show questionnaire designed to help you match with people we think you should meet at INDUSTRY to inviting you to access a post-conference Slack community with thousands of other product people, INDUSTRY is designed to help you learn from your peers just as much as you’d learn on stage. Of course, INDUSTRY wouldn’t be complete without great food and plenty of time to socialize during our on-site Happy Hours and evening pub crawl.

Who will be speaking?

Thus far, we’ve confirmed speakers that include:

– Des Traynor (Co-Founder of Intercom) – Dublin, Ireland

– Giacomo (Peldi) Guilizzoni (Founder and CEO of Balsamiq) – Bologna, Italy

– Bob Moesta (President of the Re-Wired Group and Co-Architect of the Jobs to be Done framework) – Detroit, Michigan, USA

– 10 other speakers are soon to be announced, representing both Europe and North America.

In the past, we’ve featured some of the world’s best product leaders, including:

– Jason Fried, Founder and CEO of Basecamp
– Ken Norton, Partner at Google Ventures
– Mina Radhakrishnan, Former Head of Product at Uber
– Nir Eyal, Author of Hooked

What tips would you give to people attending to get the most out of it?

We’ve been fortunate to have some attendees that have attended all three years of INDUSTRY, and we asked many of them this very question so that we could help new attendees. Some of the answers we heard included: – Take advantage of all of the social events that are planned. From pre-registration receptions to Happy Hours and our mid-conference party, while many of these events are social in nature, really… it’s a great way to meet and connect with other product people. – Download the official event app as soon as it’s released, as it not only provides up-to-date information, but also allows attendees to connect with one another before the conference takes place. Many new attendees make comments that even though they attended alone, they actually felt like they already had friends there because they had been communicating with other product people through the app. – Stay in touch with us! We not only organize INDUSTRY, but we operate Product Collective — which is a community of product people. Many of our attendees also participate in our Slack channel year-round and attend our free live-video Q&A chats each month. This way, the idea of learning and collaborating happens not just the two days at INDUSTRY, but year round.

How can people book tickets / when does it usually sell out?

People can register at INDUSTRYConference.com/Europe. While our most recent conference in the United States drew 700+, we’re keeping our first year in Europe a bit more intimate and are capping attendance at 350. As such, we’re expecting the event to sell out weeks in advance. Our pricing structure encourages attendees to purchase early as well, as the ticket price increases by €50 each month.

There are two types of passes for INDUSTRY:  Our General Admission pass and an All-Access Pass.  The All-Access Pass includes admittance into the main conference, as well as a half-day workshop put on by Bob Moesta.  These Jobs to be Done workshops are quite popular, as it’s rare to have a chance to learn Jobs to be Done directly by one of the people who created the concept.  Bob performed this workshop at INDUSTRY 2017 in the United States and his session quickly sold out.

Anything else you’d like to add / we should have asked?

It’s our intent to make Dublin our 2nd home with INDUSTRY, returning each Spring. My partner, Paul, is originally from County Tipperary — and he and I both have already found the Dublin tech community to be quite welcoming. That said, we’re very open for ideas and opportunities to collaborate! People can certainly feel free to reach out to us directly at [email protected] and [email protected]. Also, I’m not sure if it’s appropriate, but we’d very much be willing to provide a discount code for your readers to use. It’s up to you as for where it’s most appropriate to share, if at all, but if you do wish to include it, the following code will help attendees save €100 off of a pass:  IrishTechNewsVIP

Thanks again for your interest, Simon!

If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or on Twitter: @SimonCocking

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