Immersing a Brand: New Dimensions, New Stories, New Audiences, Dean Johnson coming to AR VR, May 10th Innovate

1 min pitch for what you are doing now?

How was the last year, what worked well, what didn’t move as quickly as you would have liked?

Some of the larger tech brands failed to move as quickly as they could have (or should have), slowing the industry down but I’ve never been one to let that stop me – so I moved from agency life to a role as a consultant where I could better influence the pace for brands AND consumers.

What are your plans for the future?

Further exploration in Immersion and Mobility – and wherever possible, combining the two. I’m keen to push boundaries in electric and autonomous vehicles and personal transport. Flight is definitely on the cards and my Immersion Suit is ready for its jetpack!

What will you be talking about at this event? 

I’ll be talking about how brands need to embrace ALL digital platforms to benefit from the most immersive ones – keeping the message and the audience connected. This is essential for consistency of brand story and providing a route to sales, especially when attention spans and effort levels are shorter and lower than ever!

I will also talk about emerging technology and how VR and AR can integrate into other tech such as AI and Autonomous vehicles.

What inspired you to attend it?

AR VR Innovate has always been an approachable name in a sea of corporate events. Alex Gibson, the event organiser, places humans before tech and this leads to an engaged audience when telling real-life stories of virtual or augmented experiences.

Which influencers and websites do you follow to keep up to date with the latest developments?

I am in the fortunate position to connect with an incredible network of real people. I don’t follow ANY conventional news networks for tech developments and love uncovering new future potential from the movers and shakers, rather than the pundits and marketers.

How can people find out more about what you are working on?

I’m on all the usual social channels as @activrightbrain – sharing a mix of views on design, technology, innovation and mobility in most forms (from cars to jetpacks!) I write for various publications and my own blog www.activrightbrain.com

Anything else you’d like to add / we should have asked?

Well, as you asked… a couple of decades ago, I was a successful celebrity portrait artist. I took a break and in the time that passed, my creative style was deeply influenced by technology. I’m excited to have recently taken steps back into the art scene with a new series of portraits and automotive pieces, combining hand drawing, photography and digital effects. So much more to come on this, but for now, you can follow @rightartbrain on Instagram or the overview on my website bit.ly/2uPTHVM

If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at Simon@IrishTechNews.ie or on Twitter: @SimonCocking