A mid-pandemic survey conducted by the Model Alliance found that over half of respondents (55%) said they were owed money by clients, and around half (49%) were owed money by their agencies.
Andreas von Estorff, CEO and founder of ModelManagement.com, a digital marketplace for models, talents, and influencers built on the principles of transparency, trust and safety, has a solution that will help.
Andreas firmly believes that broad industry adoption of Smart Contracts would be a hugely positive development, helping to securely define project conditions and model image rights from the offset.
These digitally signed contracts would copper fasten the scope of work before a project is initiated, and ensure models aren’t forced to endure undue delays before receiving payments. Ronan talks to Andreas about this and more.
Andreas talks about his background, what ModelManagement.com does, the worlds first ethical model agency, how they are using blockchain, how Covid brought in remote shooting, and the technology used. Andrea also talks about the two trends that are coming together, brand awareness, people working for likes, and influencer marketing.
More about ModelManagement.com
ModelManagement.com is a digital marketplace for models, talents, and influencers built on the principles of transparency, trust and safety, helping clients around the world source models and talents for their projects.
The ModelManagement.com ecosystem is trusted by over 1 million models and influencers worldwide; 50,000 brands such as Nike, H&M & Garnier, agencies and photographers; and is home to over 10 million model images.
ModelManagement.com is leading the digital transformation of the modelling world, while leveraging innovations in Artificial Intelligence and blockchain technology to help models and their clients manage their image rights and payments with absolute confidence and clarity.
To help aspiring models entering the space navigate the inherent industry challenges and risks, the company launched the Model Academy — an online educational course for industry newcomers, led by seasoned models from the ModelManagement.com ecosystem.
The company’s ‘More than Models’ podcast also provides in-depth interviews with models and influencers, charting their career trajectories and providing invaluable advice to prospective talents.
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