HYPER JAPAN 2021 To Take Place Online

Despite challenging circumstances, HYPER JAPAN are still determined to bring the very best of Japanese culture to the UK. From July 9th to August 8th, they’ll be taking the celebration of culture online, with HYPER JAPAN ONLINE 2021.

All the hundreds of exhibitions and events audiences have come to expect will be appearing in a new, online format. Japanese pop culture, gaming, cooking, fashion, cosplay, virtual tours and more; all direct to participant’s computers and smartphones.

HYPER JAPAN To Feature Variety of Traditional Japanese Food and Drinks

Throughout this ongoing event, online guests will be able to learn all about Japan’s iconic drink, the “Japan Sake and Shochu Makers Association”. The “London Sake” online shop will be closely involved, as will the Japanese breweries “Dassai”, “Shirakabegura”, “Gekkeikan”, and “Ozeki”. Guests will be able to pre-purchase tasting boxes from these creators of high-quality sake, for the first-ever online “Sake Experience”.

This year’s online event will also play host to the “Zen-Noh International Europe”. A leading exporter of domestic Japanese agricultural and livestock products, “Zen-Noh International Europe” will be taking charge of a cook-along party, with the key ingredient being the world-famous Wagyu beef, which participants will use to create a superb Wagyu Beef bowl.

The event, which began in 2010 physically, will return for its first-ever online adventure. It was called off in 2020 due to the shock of the pandemic, but after having well over a year to prepare for the switch to an online event, the HYPER JAPAN team are more ready than ever to put on a show.

In excellent news for Japan inspired chefs both expert and beginner, popular Japanese food brand, “Yutaka” will be presenting a range of their products and recipes with a virtual cooking stand. Having a successful link between the UK and authentic Japanese cuisine for more than 25 years, Yutaka offers a perfect chance to pick up vital ingredients and bring Japanese cooking home, equipped with its sushi ingredients, Katsu curry, miso, wasabi, soy sauce, or any of the varied ingredients and foods Yutaka provides.

Other aspects of the event include an online treasure hunt, a giveaway, a fashion show, a comedy performance, and a cosplay show.

Bookings will be available through the official HYPER JAPAN ONLINE 2021 website, and updates will be regularly posted via their newsletter and social media.