Hurree, the marketing automation platform for apps that’s reinventing relationships through mobile, plans to create 10 new jobs after a recent crowdfunding campaign successfully topped over £320,000.
The startup achieved 107% of its funding goal, with 181 investors raising £321,830 on Crowdcube. Among individuals backers are institutional investors such as Rockfirst Capital, Foresight Group and TechStartNI.
Aimed at developers and marketers, Hurree transforms the push notification into a powerful tool for brands to promote and communicate with their app users via multiple channels. By monitoring the data most relevant to them, Hurree allows brands to predict behaviours and tailor marketing campaigns to individual app users. The result is deeper engagement with users and increased sales.
Hurree CEO Aaron Gibson said: “We’re extremely grateful for the support we received on Crowdcube, which included both from individuals and institutional investors. The crowdfunding campaign has reaffirmed to us that there is a definite need for our platform and strong support for our business model. Hurree is now focusing on growth in existing and new markets and aims to create up to 10 high skilled jobs in the next 12 months to facilitate this.”
Investor Charlie Barlow, from Rockfirst Capital, said: “Hurree has already begun to develop relationships with market leaders such as Salesforce and Oracle. Indeed, Oracle’s last two acquisitions of Netsuite for $9.3billion and Opower for $532million suggests there is considerable appetite in the market for mobile marketing products such as that offered by Hurree. We’re now gearing the company up for its Series A funding round in the very future.”
The platform also offers feature-rich push notifications, in-app messaging, cross-channel marketing and email marketing. To date, Hurree has been adopted by over 90 organisations involved in e-commerce, retail, gaming as well as lifestyle.
Following a 30-day free trial, businesses using the Hurree platform pay $99.99 per month with optional add ons, making it 50% more cost effective than its closest competitor.
The crowdfunding campaign was launched on Monday November 7 on the Crowdcube platform at crowdcube.com/companies/hurree/pitches/lEweVb It concluded on Friday December 16.