How is it possible create a multiple lane brand with your family life in the spotlight at all times? Just ask Rufus & Jenny Triplett, this is what I call SocialMedia 101.
What is your background briefly?
The Triplett’s have established themselves as media personalities. Their appearances on Family Court with Judge Penny and Dr. Phil garnered rave reviews as to their parenting philosophies. 2013 started with requests to appear on Huff Post Live which was well received by the producers and viewers of the show and has earned them the label of “Marriage Experts.” Jenny’s appearance on The Mike & Juliet Morning show was phenomenal as she gave The Real Housewives of Atlanta a little wisdom. The Triplett’s were invited to the Ricki Lake Show as Social Media Influencers as their KLOUT score hovers around the mid-70’s, have co-hosted Twitter chats for The Ricki Lake Show (#friendsofricki) as well as other Twitter chats and was profiled on Mashable as a Social Media Power Couple. The Triplett’s appeared in REDBOOK Magazine as “marriage tipsters” for those who married young and are still surviving and provided home ownership tips in a two page feature in Black Enterprise Magazine. The Triplett’s also appear as a couple on CNN and HLN shows commenting on current hot topics. They had a featured parenting column on The Good Men Project and are growing their audience via FACEBOOK LIVE! Jenny is a featured blogger for the Huffington Post and has provided comments for CNN, NY Magazine, Ebony Magazine, MSN.com, The Huffington Post, The LA Times, Reuters, The American Prospect Magazine, Google News, Loop21, USA Today, and a host of other magazine and radio shows. All of these links to articles, radio & TV appearances are available via their media page on their website.
Does it seem like a logical background to what you do now?
One of our dopest testimonials ? pic.twitter.com/2zsYjdz9Nw
— Rufus-Jenny Triplett (@RufusandJenny) August 8, 2017
1 min pitch for what you are doing now?
(We) The Triplett’s now own Dawah International, LLC, a multimedia company, which publishes Prisonworld Magazine and are co-hosts of their own weekly radio show, the Prisonworld Radio Hour which airs in podcast and streams in syndication to several outlets which includes tunein and iTunes. They also have a two successful blogs and are requested speakers for corporate functions, wellness retreats, webinars/teleseminars, couples workshops, correctional facilities, non-profit organizations, schools, colleges and universities, radio shows and print magazines.
We are self-published co-authors and Amazon Best Sellers of, Surviving Marriage In The 21st Century: 13 Easy Tips that Can Help You Get to 20 years and Beyond, we have a TCL Special, Guide to Love, and are mentors in business and activists in social justice.
Tell us about the importance of Social Media for your business?
Social Media is extremely important in what we do. We have been spotlighted as a social media power couple and social media influencers.
— Rufus-Jenny Triplett (@RufusandJenny) August 12, 2017
How has your Business Model grown because of Social Media ?
Social Media has caused much brand awareness and 50% of our business derives from social media
I just published “For the Colored Girls That Happen to Be Muslim But Are Silenced in the Stay Woke Conversation” https://t.co/eKsqxuRQq8
— Rufus-Jenny Triplett (@RufusandJenny) July 5, 2017
How do you balance your work and private life?
Our work & private life are a blend as we are a lifestyle brand. We live out loud and a lot of that living just happens to make social media posts.
What’s your top 3 social media platforms and why?
Our top 3 Social Media choices are:
1) FB – Because we connect with Muslims of all ethnicities from various countries. This is where they hangout.
2) Twitter – That’s where we connect with media
3) Instagram – We just started growing that platform in 2015 and that’s where we have connected with a lot of people who are not on FB.
How have the last 12 months been – anything you would have done differently?
Yes, would have spent my money differently during the beginning of the year on paid ads
#Mood – Sometimes I feel the #activism that we do is overshadowed by our #marriage work because people focus so much on that we do this together and how long we've been married. Please remember that there was another couple out here raising their voices for human rights & social justice. We get compared to them…often. We also share an @ebonymagazine connection. People are always trying to put you in a bubble. They try to stagnate your voice ?? #History repeats itself. Because of them…we can ????????#rufusandjenny #resist #notmypresident #media #blacklove #instapic #picoftheday #marriagegoals
What are you excited about in the near future?
We have several speaking engagements coming up including a TED Talk.
What are your plans for next 12 months?
To continue to grow on Twitter & Instagram, release 2 new books, and try to write a few more articles to go viral!
What tips would you give to those starting out?
Go slow. Go steady. Go big. Take business seriously. Know when to scale up, level up and know when to sit still. There are levels to this.
Who are your sources of inspiration?
Oprah, Barack & Michelle, Malcolm & Betty
What music do you put on to get up and get things done?
None. The voices in my head are good enough lol!
Anything else you’d like to add / we should have asked you?
Do we ever feel discriminated against or suppressed because we are African-American Muslims? The answer is emphatically yes.
How can people find out more about you?
Go to our website www.rufusandjennytriplett.com
and see our social media links: