I have written previously that Flash is dead and that you also may not know that you have Flash on your website. If Flash is on your website you will have problems as it may not work on certain browsers and mobile devices. If your website was not designed and or maintained in-house or if you have ads running on your website there is a pretty good chance that your website may be using Flash. Listed below is the main users and ex users of Flash that maybe on your website.
Google Maps used to use Flash but that ended on September 2nd 2014. Google stated last year “the three year deprecation period for the Google Maps API for Flash will come to a close and the API will be turned off on that date”.
ADChoices is another user of Flash, and is an associated program shown by Internet advertisers on some advertisements to indicate that the ad is internet based advertising. An ADChoices logo will appear on the top right hand corner of the banner ad to indicate that the ad is an ADChoices one. Google is one of the main users of ADChoices via their Google Ads program.
Google Ads still use Flash but they are making a serious effort to move away from it. When you submit an ad that will be used in a Google Ads campaign, Google automatically converts eligible Flash campaigns, both existing and new, to HTML5. This is done by uploading your ads through AdWords, AdWords Editor, or any of the third-party tools that work with Google’s ad platform.
As not all Flash ads can be converted to HTML5, Google have a test that you can use to see whether your Flash ad will convert to HTML5. Upload your ad to the Swiffy tool and if it is able to convert your ad, then your ad will be automatically converted when it is uploaded to AdWords. To see in your AdWords reports whether your Flash ad was converted, segment your ad table by devices. If you see mobile or tablet impressions for a Flash ad, then your ad was converted.
If your website is based on a template, there is a good chance that the template may be Flash based. Flash based websites may look nice and pretty but they might not work on all browsers or mobile devices. As Flash can be a major security risk, more and more people are blocking Flash from running on their browsers and this can result in a lot less traffic visiting your website.
If you are not sure if Flash is on your website, the two ways you can check are below.
Right clicking on any part of your website will make a box appear with options you can click on. If you see Zoom in at the top of the box and About Adobe Flash Player at the bottom of the box, then you know that you have Flash on your website.
Visiting the website SEO SiteCheckup,will also tell you if Flash is on any website. All you have to do is type in the address of the website that you wish to check, and you will be told the following if Flash is found. “Warning: your website contains flash objects. Flash is an outdated technology that is used to deliver rich multimedia content. Flash content does not work well on mobile devices, and is difficult for crawlers to interpret.”
Once you have found out that there is Flash on your website, you will have to put a plan in place to migrate a website that replaces Flash with HTML5. If the Flash content on your website is minor such as third party advertising or video files, relax as this can be easily fixed. If the Flash content on your website is major, for example your website is based on a Flash template you will have to put into place a migration plan. Included in the migration plan will be a timeframe detailing how long it will take to move to a new website as well as a testing schedule, which ensures there is no bugs and errors when your new website goes live. So what are you waiting for, start checking today to see if your website has any Flash elements and put a migration plan in place if you have found Flash elements.