How the Internet of Things Is Stimulating Customer Experience

Imagine it’s 7:00 in the evening and you are driving back to your home from work, making use of navigation app so that it can make you reach your destination though rush-free area. As you pass one of the renowned apparel showrooms, a 70% deal starts to show up on your navigation screen. A few minutes later, you find yourself in the showroom with a bag full of apparels, enjoying your on-the-spot shopping plan.

This is a perfect example of present day’s real-time customer engagement. It is no longer a futuristic scenario, it has already knocked on the doors of today’s digitized ecosystem. Kudos to the latest technologies driven by the Internet of Things (IoT). IoT is bringing changes in ways businesses and customers interact by leveraging data and insights, paving the way for revolutionized real-time customer engagement.

In this article, we have shed some light on the possible impact of IoT on customer experience.

The internet of things (IoT) paves the way for the brands to play a vital role in customer experience improvement. Because the devices connected with IoT gathers a huge amount of data about the target customers, thus, it becomes easy to personalize the customers’ interactions with the business.

With IoT, the process of filtration becomes streamlined, helping businesses to limit their interaction with the target user as per their taste of products or services. This level of personalization with IoT will definitely boost customer communications and will act as a bridge between customer’s expectations and the company’s deliverables.

Even the Korean electronics manufacturer giant, Samsung, is all set to make all of its products IoT ready by the year 2020 and as per their claim, 90% of their products are already at this stage.

For instance, Samsung IoT connected refrigerator not just keep the food fresh, it has a caliber to play a vital role in the user’s life by playing the role of an assistant for all aspects of food management. It enables the users to see remotely what’s inside the fridge, access recipes, and even order food based upon the user’s personal preference.

• Inventory Management through IoT Boosts Customer Engagement

In an era of the omnichannel world, where businesses are competing against Amazon, which is dominating over the hearts of the customers by providing them with the personalized shopping experience, delivering them products quickly. Thus, the expectations of consumers have reached the next level, they wish to get their product to deliver for free in just a couple of days. This is a difficult task to achieve for all businesses.

The only viable solution to this rising problem is the Internet of Things (IoT). It has a potential strike a perfect balance of inventory, enough to meet the rising customer demand. however, the sad part is that only 33% of manufacturers use inventory management software, the rest still rely upon spreadsheets or paper-based methods.

Note that effective inventory management is the key to unlock the success in retail business. And IoT can accurately and effectively inform the retailers whenever the supply is low or too high. This, in turn, keeps the customers satisfied as they can order their favorite products without seeing the message “Out of Stock.”

For instance, G-Star Raw franchisee Denimwall makes use of garment-level RFID technology within the store and across the supply chain to track their inventory movements. Locating the specific color, size, or combination in real time makes reliable fulfillment of online orders.

One of the striking advantages of IoT for marketers is to gather a huge amount of customer’s data, which can be harnessed from the devices. With the help of this data, businesses can improve their product and can also create meaningful and informative interactions with target customers 24*7, thereby evolving customer service.

With the help of a connected device in place, the product’s performance can be monitored remotely. It implies that if something gets malfunctioned with your device, then the product itself can play the role of the customer, taking definitive actions to get the issue resolved in no time.

For instance, Tesla, an electric car company, resolves the issues occurring in the car sans recalling them to the dealership. When it was discovered that a charger plug in Tesla car was a capable fire hazard, Tesla resolved the issue effectively and easily by fixing 29,222 vehicles just through a software update.

IoT is Present and the Future

Research by Gartner reveals that an estimated 20.4 billion IoT devices will be deployed by the year 2020.

In today’s digitized environment, anything we touch is transforming itself to become more connected and customizable, with an aim to make business operations more real-time and streamlined. And IoT plays a major role in it by helping businesses to improve their relationships with customers by delivering an overall brilliant customer experience.

Author Bio: I am Alyssa Wolfe, I am a versatile writer, who brings to the table a quantum of knowledge and informative writing skills. Having an immense experience as an app development specialist.

If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or on Twitter: @SimonCocking