By Abhishek Budholiya. Abhishek is a tech blogger, digital marketing pro, and has contributed to numerous tech magazines. Currently, as a technology and digital branding consultant, he offers his analysis on the tech market research landscape.

There has been an increasing need for more secure authentication programs owing to the soaring utilisation of web applications, cloud computing, social media, and mobile devices. At present organisations are moving towards digitisation and virtualization wherein users or employees are capable of accessing information from mobile devices around the world. This feature helps the enterprises by providing easy connectivity for customers and employees, helping to improve productivity. Appropriate authentication programs are required to secure all of these services. A mobile user authentication solution can help secure all business activity and online transactions. In addition, mobile user authentication solutions help in evaluating risks based on device, user behaviour, and geo-location.

Soaring Threats of High-Profile Cyber-Attacks Expected to Propel the Market Growth

Surging utilisation of BYOD and soaring threats associated to high-profile cyber-attacks across the globe are some factors driving the growth of the global mobile user authentication market, according to a report by Future Market Insights (FMI). Many enterprises are shifting towards the BYOD approach for reducing their operational cost and providing easy accessibility to their business applications. Now more concerned about security using this approach, enterprises are focusing on the integration of mobile user authentication solutions to their systems.

Rising threats of cyber-attacks in BFSI, healthcare, and IT & Telecommunications are primarily attributed to soaring utilisation of mobile devices for online activities and transactions. To mitigate against cyber-attacks and provide more secure services to customers, enterprises are now adopting mobile user authentication solutions. Incompatibility of the existing authentication solutions for mobile user authentication, however, is a major challenge.

Some Effective Methods for Boosting Security by Mobile User Authentication include:

– The introduction of Policies for Mobile User AuthenticationNo one-size-fits-all approach is deemed useful when considering security policies, which are different in every business. However, at the time of planning policies, the basics must be considered such as what kind of sensitive information it is, who has access to what, actions to be taken in case of breach, etc. Imposing obvious procedures are necessary such as regular password changes, requesting PIN for mobile devices, etc. The policies also need to be capable of being extended based on credentials and context of the operation provided by the user/device combination. Once the desired policies are set, the introduction of authentication challenges for securing authentication is a necessity.

– The introduction of mobile two-factor authenticationAdopting two-factor authentication has now become a must, not a mere luxury. Basically, two-factor authentication needs “something you know + something you have”. A typical username-password combination may be considered as something you know, while a one-time password as something you have. This approach is comparatively more secure than traditional username-password combination, as the specific user is tied to a dedicated device. Increasing threats of malware are primarily driving the adoption of two-factor authentication.

– Adoption of Identity Management SolutionsCreating & managing identities of users, Identity management solutions have witnessed robust adoption over the past few years. This solution also takes care of access provided to someone for something. Everyone has specific access permissions and specific roles. This results in minimum losses even if the credentials are compromised. The majority of IAM solutions utilise existing directory services, meaning fewer headaches implementing.

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