By Reuben Godfrey. Image from Conor McGregors facebook page. Until recently, Mixed Martial Arts (MMA) occupied a similar position in TV sports rosters, and most viewer’s minds, as Sumo wrestling or Worlds Strongest Man contests.. an oddity relegated to 4am slots with a very small and dedicated fanbase. Surely too violent for mainstream consumption. That … Continue reading How has Conor McGregor become the undisputed, heavyweight champion of the social media world?