By @SimonCocking. Interesting interview with Paul Grimshaw, leading some innovative tech developments in the film industry, and leading out a new innovative idea with Cloud9.
What is your background briefly?
Lived for the last 25 years in Southern Spain, first half of that spent as an estate agent. Witnessing real life in Spain inspired me to write my first film script called Shill, a cyber crime plot about $100M identity theft and internet fraud which was picked up and now being produced by LA casting director and producer Nancy Bishop (BourneIdentity/The Illusionist/VanHelsing/Doom). Tarantino started in a video store. Fifteen years later I’m now producing Hollywood titles, most notably a family animated feature with director Raja Gosnell, of Home Alone, Mrs Doubfire, Scooby Doo fame.
Does it seem like a logical progression to what you are doing now?
In 2015 I came across the name Satoshi Nakamoto, the creator of Blockchain. Interest was peaking globally in his real life identity, and focusing at the time on Craig Wright. Having written about identity theft with some success myself the subject matter of Satoshi and Blockchain began to filter into a new Sci-Fi world I was outlining at the time called Quaestor which was a dystopian observation on Wikipedia and how Wiki not only came to define our world but fast forward 200 years might one day also rule and then ultimately control our lives. The vision finally coalesced in the shape of Cloud9 our giant airborne datacenter, a sort of Dickensian workhouse treatment on Silicon Valley which objectified mankinds obsession with data, information analysis and storage. Cloud9 and the iconic delta wing design became synonymous of our times and rapidly garnered a lot of interest particularly in the tech community. There is so much I cannot tell you are present for reasons of confidentiality. Cloud9 became our Death Star I could say. Cloud9 as a technology Think-Tank helps you scale up and fund the film business through cross industry partnerships.
Sounds like not only a new way of funding movies but a whole new ideology?
There is no innovation without execution so some things stay the same, we still roll our sleeves up and deliver tangible results, be that amazing films, video games, VR experiences, APPs or graphic novels. But we choose our passengers from a different kind of manifest, investors, strategic and creative partners who allow us to focus on exactly how we arrive at those destinations, how our product can be better and more effective in the marketplace while the creative company remains lean and agile.
— Quaestor (@QuaestorMovie) April 3, 2017
1 min pitch for what you are doing now?
In December last year we were offered a $10m funding round from the States to help see Cloud9 airborne as a technology Think-Tank. That innovation environment and experience is where we introduce our technology and other brand partners to Quaestor World and its methodologies as a branded entertainment partner.
One of our first passengers was David O´Berry, worldwide technical strategist at Intel Security Group (formerly MacAfee) who at our pre-flight stage was first to sign on last year and rapidly became influential as an executive producer on the Quaestor movie. In June 2017 we will reveal our elite “flight crew” ready to launch Cloud9 so later this year technology, strategic and commercial brand partners can visit
live events and experience Quaestor World first hand in the USA and Europe.
What would a ticket to Cloud9 cost and where are they available?
Stateside, twenty five thousand dollars, with some exciting upgrades also available. In Europe ticket news will follow later in the year from Shift Creative Solutions our managing partner in Chicago.
How can film, fashion and music business learn to collaborate and innovate from the tech sector?
Considering their global revenue creative industries like fashion, film and music are not future proof and still firmly rooted in the past when it comes to innovation and specifically learning how to collaborate and co-create cross-industry. As a business we really are not as rock n roll as we appear. Film school culture has not helped. A real world education is still key. With competitive advantage at stake entertainment brands and fashion labels will still cling on to their personal ideologies and methods to the very end ahead of insights, machine learning or co-creating solutions. Technology for me, both as a business and in its protagonists ideology, has been a breath of fresh air with a concrete “how can we get this done” mentality. I think the main reason is there is literally no hiding place in technology. Your company and your competency are on the line. If you turn the switch and the lights don´t come on, you´re in trouble.
What are your plans for 2017?
Assuming our pre-flight checks continue to go well then 2017 will be spent working with Cloud9 and delivering results for its community of technology and brand partners, of course while hopping between the US and Europe completing the development of the Quaestor film script.
How was 2016, what worked well, what didn’t move as quickly as you would have liked?
The year was no different to others, ups and downs. We were fortunate to be joined on the board of the company by Karl-Stephan Paulet, European head of Zero Gravity who manage and produce major US talent and film, note worthy recently The Judge, Robert Downey Jnr. and The Accountant with Ben Affleck. KSP is now a director and board member which helps our reach and influence in the US.
Which influencers and websites do you follow to keep up to date with the latest developments?
I abhor twenty four hour news and much of its online by product, journalism is not responsible for reporting culture but more often guilty of trying to make and murder it in equal measure. So in trying to keep constantly up to date with anything there is a danger of reducing your actions to karaoke. You´re not actually adding to anything positive just moving your lips. So instead I tend to use my two sons as a barometer of so called progress and ask them to be my interpreter. Its worked okay so far.
How can people find out more about what you are working on?
Quaestor (@QuaestorMovie) and the parent companies @771h5 @wwwPGAtoday
https://www.facebook.com/Quaestor2250/. Also see www.pga.today and http://www.
— PGA (@wwwPGAtoday) March 29, 2017