Great guest post by Andrew Keogh, who we interviewed here. See more about Andrew’s company Aristo.ie here. Many years ago on the Michael Parkinson Show, Michael interviewed Frederick Forsyth, author of, amongst many bestsellers, ‘The Day of the Jackal’. Michael asked Frederick to explain how he went about writing bestsellers, whereupon he told Parkinson this fascinating … Continue reading How do you identify the key message you want to deliver?