It has been more than a quarter century since digitization knocked on the door of the business-world and started spreading its roots in the way businesses were done, promoted and how they progressed. In the last decade the evolution of digital business has been drastic and it has penetrated every class of the economy. Almost every business is utilizing digital aids to fuel their success engine and trying to chart out the best digital strategies. Businesses are investing a lot of money and effort in making and improving their company’s digital footprints and leveraging the advanced technologies to accelerate their performance.

Newer technologies like the internet, artificial intelligence, blockchain, augmented reality/virtual reality, humanized big data, and automation are spreading their roots deeper into the digital landscape of the business ecosystem and also influencing the key drivers of worldwide economies. Hence, in such a volatile business ecosystem and intense competition the challenge is not only forming a successful digital strategy but to form a future-proof digital strategy as well. While predicting the future is beyond the bounds of possibility, the businesses can certainly prepare themselves for the future by following the five ways to future-proof the digital strategy given below.

Watch Ever-Changing Dynamics Of Your Audiences’ Expectations

Behind every digital device is a human, today and tomorrow. Studying the human nature hidden behind these glass screens and finding the target audience is the base of future-proofing any digital strategy. Every marketer does an in-depth research of the targeted audience but a future-proof digital marketing strategy aims at anticipating, analyzing and defining a buyer persona that would prevail in the future. In simple words, it aims at identifying the change in needs that your current audience may experience in the coming time.

No one can possibly predict the future change in customer behavior but a significant amount of change in usage pattern and user’s expectations can be defined with meticulously watching the triggers that lead them to purchase and their adaption rate to newer, advanced technologies over time. Once these triggers have been successfully identified, businesses can formulate a future-proof digital strategy that would connect with them and trigger them to convert in future as well.

Rethink Past Strategies To Anticipate Future Strategies

Looking back at the evolution of the digital landscape, many technologies have changed the way businesses work and many others seem like a far-fetched dream. No technology emerged abruptly out of nowhere; they all evolved from their preceding technologies. A look back at the past strategies can help businesses analyze the patterns of digital evolution and anticipate the future advancements. Like Henry Ford analyzed the consumer demands and came up with a revolutionary idea of the car in the era of horses, you need to use your past experience to think what digital strategies may work for your business in the coming time. Also, follow the digital trends to find a pattern of the digital transformation so that you can formulate future-proof strategies for your business.

Leverage Data To Your Advantage

Over the years, businesses have accumulated millions of bits of data surrounding customer behavior. Right from storing and generating data to recognizing the patterns and coming up with unique strategies, data can help the businesses become intelligent and assure success. Leveraging this data into actionable insights can help businesses fool-proof their digital strategies. Business Intelligence systems can also do all the work related to big data and assist the businesses in making informed business decisions. Investing in Business Intelligence systems that analyze stored as well as real-time data can help businesses in future-proofing their digital strategies.

Ingrain Latest Mobile Technologies

With the mobile phone’s penetration predicted to touch 67% by 2019, not paying heed to mobile technologies might hamper with the digital strategies. Businesses should focus their digitizing efforts around mobile phone offerings. It is crucial to ingrain the latest mobile technologies in business’s core strategy to safeguard the efforts in coming time. From the internet of things (IoT) connecting things and people together to other evolving technologies like private clouds, contactless payments, BYOD (Bring Your Own Device), MDM (Mobile Device Management), and blockchain for cryptocurrency transfer, there are many technologies that must be included in the digital business strategies to ensure it is ready and future-proof for the mobile age.

Be Watchful Of The Constant Advancement Surrounding Business

Businesses digitizing their strategies have to be watchful of the constant advancements surrounding their business. It is important for businesses to commit to constant innovation in their digital strategy. In addition to staying hawkish about the advancement in the digital sphere, businesses should also unveil the truth behind the digital marketing myths. Digital strategies and solutions are not ‘set and forget’ things, they need to be constantly updated in sync with the advancement surrounding the business. By leaving room for any innovation and committing to move with the surrounding advancements, businesses can future-proof their digital strategy and grow at a faster pace.

A cross-functional team of IT professionals, marketing heads, and visionary leaders is indispensable for businesses to implement a successful digital strategy. While the team can put in joint efforts to formulate and implement the digital strategy, to make it ready for the future, the steps discussed above should be followed. These steps can help the businesses in future-proofing their digital strategy while also progressing parallel with the technological advancements in the surrounding world. 

Prepared and edited by Andrew Carroll, Journalism MA in DIT. 


Anurag Gupta works for WebLinkIndia.Net, a well-known Website Designing & Social Media Company based out of India. He loves to write and share his views on the latest developments in the world of Web Technologies. This write-up is yet another incisive piece on the top 10 Content Management Systems that have simplified the whole activity of setting up and running websites.


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