Building on the success of the past two years, the 3rd ARVR Innovate Conference and EXPO will take place at Dublin’s Croke Park Conference Centre on Thursday, April 28th.  According to a recent Digi Capital report, latest market predictions for the use of augmented and virtual reality indicate a growth in expected sales from current levels of less than $10bn this year  to $150bn over the next five years, as the industry gears up for mainstream adoption.  This year’s ARVR Innovate Conference will put the spotlight on the practical and commercial applications that brands and consumers are experiencing right now today.

A move to include an expanded EXPO is indicative of the huge demand for the event, with strong appeal to marketers, creative and digital specialists, tourism and events, and production and technology sectors, including the engineering, architecture and construction professions.

Augmented Reality and Virtual Reality experts – including veteran visual effects luminary Don Levy – from the US, UK, Europe and host country, Ireland will share their advice and knowledge in how they have paved the way in revolutionising how creativity and technology combine, demonstrating how it is being incorporated into our lives.

To maximise the value of the day, a number of distinct spotlight panels have been arranged for Engineering, Industrial, Immersive, Construction and Property sectors.

The conference is the brainchild of Alex Gibson, a lecturer at DIT and broadcaster, whose passion for imparting information and insight is the driving force for bringing business audiences interested in Augmented Reality and Virtual Reality to Dublin for the third time.  Announcing the date of the 2016 conference he said, “I am absolutely delighted to hold this conference for a third consecutive year and in a broader format.  Having a personal interest is one thing, but receiving such great feedback last year from speakers, attendees and panelists, it underpinned the importance and hunger for knowledge about augmented and virtual reality as a means to help businesses move forward”.

Augmented Reality (AR) and Virtual Reality (VR) both offer exciting opportunities in marketing communications, but also for sectors such as retail, tourism, medicine, architecture, engineering, gaming and property.  “This year’s conference is all about the business of delivering effective applications, based around augmented and virtual reality technologies, that add real value across multiple industry sectors.  With visionaries such as Facebook’s Mark Zuckerberg predicting AR and VR to be the next major technology platform to come along within the next decade, the time to experiment and experience the potential for this amazing technology is now”, says Gibson.

Among the high profile speakers attending the event on Thursday 28th April are;

  • Don Levy, Founder, Smith Brook Farm, Los Angeles, USA.

Don Levy has been at the forefront of the entertainment industry’s digital transformation throughout his career as a senior executive in animation, visual e?ects, digital media, television and movies. After 17 years as a member of the senior management team at Sony Pictures Imageworks where he was instrumental in the establishment and growth of the studio’s visual effects, animation, post?production, and digital entertainment businesses, Levy left in 2012 to establish Smith Brook Farm, a media, entertainment and tech consultancy service.

  • Dean Johnson, Head of Innovation, Brandwidth, London, UK.

As an accomplished design leader, writer, presenter,  and BBC tech pundit, Dean Johnson is shaping the connected future for Automotive, Publishing, Music, Film, Education and Leisure sectors with the emphasis on user experience and engagement. Dean is a Fellow and former VP of the Chartered Society of Designers and a Mentor for the British Fashion Council.

It is anticipated that the conference will attract significant interest from agencies who have an influential role on client technology deployment. Included in this group are Digital Marketing Agencies, Business and Technology Consultancies, Branding and Marketing Consultants, Software Development Consultants

Reaffirming the success of the event in the past two years, is the support of US-based augmented reality developers DAQRI, who participated in both 2014 and 2015, and are confirmed as this year’s Headline Partner.

The 2016 conference also boasts a new website – http://www.innovatereality.com – featuring information about the conference, the speakers and panelists, ticket sales as well as links to latest industry news. Regular updates regarding additional speakers and panelists will also be posted to @ARVRInnovate on Twitter.

The ARVR Innovate Conference and EXPO is organised by ARMarketing.org, which aims to build awareness of the commercial opportunities for Augmented Reality (AR), Virtual Reality (VR) and related technologies.

 

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