Heura set to release healthiest burger on the market

Heura, the Spanish plant-based meat brand, today launched a burger which is set to be the healthiest on the market, containing 64.25% less fat than a traditional beef burger[1]. The burger also contains 85.6% less saturated fat than beef and has 11.3% more protein per calorie.

The biggest challenge facing the plant-based industry was creating a burger with the juiciness of beef without using high amounts of fat.

To achieve this, Heura developed the first fat analogue made of extra virgin olive oil to create the Heura Burger 2.0.

With a growth of 460% in the last year, Heura is the fastest-growing 100% plant-based meat company in Europe. The brand aims to accelerate the protein transition by providing healthy, clean, and accessible products for those who want an ethical and sustainable alternative to meat.

Heura has a presence in ten countries, including Spain, France, Portugal, the Netherlands, Singapore, Hong Kong, Chile, and most recently the UK.

Heura’s Mediterranian heritage is reflected in its ingredients – the burger is the first and only plant-based burger made with extra virgin olive oil, which is rich in monounsaturated fats.

Studies show that eating foods rich in monounsaturated fatty acids instead of saturated fats improves blood cholesterol levels, which can decrease your risk of heart disease and may also help to decrease the risk of type 2 diabetes.

In addition, olive oil is more sustainable than coconut or palm oil. The burger also contains sustainable pea protein concentrate and vegetable fibre. The brand prides itself on its clean label, which contains 40% fewer ingredients than the market average.

The uniqueness of Heura’s burger stems from its innovative fat analogue. Until now, the only way to obtain the juiciness of an animal burger in plant-based options was to use high amounts of fat from oils.

This meant that many plant-based burgers focused only on delivering the sensorial experience of meat while containing almost the same amount of fat as an animal burger.

This solved the problem of the environmental impact of beef, but not the health issues posed by high intakes of saturated fat.

Therefore, the global challenge of the plant-based industry was developing a burger that preserved the juiciness of meat while reducing the amount of fat from oils.

The Heura R&D team found the solution to this problem after over 1,000 trials, and the new burger achieves the perfect balance of ingredients and ambiental factors to offer the meaty and juicy experience of an animal burger with only 6.5 grams of fat.

Marc Coloma, co-founder, and CEO of Heura said:

“Accelerating the protein transition is my passion and it is in technology where I find solutions. Pioneers in the plant-based industry have always been our inspiration and we hope that this innovation boosts the plant-based meat category worldwide and leaves livestock obsolete.”

Lorena Salcedo, New Product Development Manager at Heura explained:

“When we visualize the fat from a burger or the coconut oil in the supermarket, they are solid. This is because they both have high contents of saturated fat. We had to reproduce that with liquid oil (monounsaturated) and minimize its use to reduce the amount of fat on the burger.

We have analyzed both structures separately, the beef burger one and extra virgin olive oil to get the experience of one from the nutritional values of the other. When you see the essence of what you really need it’s easy to see the most efficient way to get there.”

More about Irish Tech News and Business Showcase here.
FYI the ROI for you is => Irish Tech News now gets over 1.5 million monthly views, and up to 900k monthly unique visitors, from over 160 countries. We have over 860,000 relevant followers on Twitter on our various accounts & were recently described as Ireland’s leading online tech news site and Ireland’s answer to TechCrunch, so we can offer you a good audience!

Since introducing desktop notifications a short time ago, which notify readers directly in their browser of new articles being published, over 50,000 people have now signed up to receive them ensuring they are instantly kept up to date on all our latest content. Desktop notifications offer a unique method of serving content directly to verified readers and bypass the issue of content getting lost in people’s crowded news feeds.

Drop us a line if you want to be featured, guest post, suggest a possible interview or just let us know what you would like to see more of in our future articles. We’re always open to new and interesting suggestions for informative and different articles.

Contact us, by email, twitter or whatever social media works for you and hopefully, we can share your story too and reach our global audience. We are agile, responsive, quick and talented, we look forward to working with you!

If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at Simon@IrishTechNews.ie or on Twitter: @SimonCocking