It’s been an interesting 12 months since we upgraded our hosting services and partnered up with Servecentric. We discovered we were missing traffic, that we didn’t realise we were not getting because it was from countries such as Russia, Pakistan, China, Congo and many many other countries. Our previous hosting company was blocking it because it assumed it was spam rather than legitimate traffic.
It shows that to truly grow and be open to reaching higher levels of engagement and market audience you have to keep questioning everything. Look at the data, ask what are we doing? Why are we doing this? What could we be doing differently? What is the data telling us? What if we try X or Y this time instead?
Especially the counter-intuitive ideas. Why was crypto related content getting better views at the weekend, a time where, traditionally, our usual, other tech content usually got lower traffic? Because people were reading up on cryptocurrencies during their leisure time for example. It seems obvious in hindsight, but as we know hindsight is always 20/20.
— Irish Tech News (@Irish_TechNews) February 6, 2019
As always it is hard to predict what the future holds for us, but we know that if we can keep publishing interesting and newsworthy stories this will ensure we get good traffic. Our increasingly long ‘long tail’ is also helping too as we approach our 13,000th article soon. We are currently publishing 1,000 new articles every 3 to 4 months, thereby averaging 250 to 300+ articles per month or approximately 10 per day. This enables us to run a wide range of stories to cater to a wide and growing range of interests among our readers. Which, as our piecharts illustrate are an increasingly wide range of readers from all over the world.
While this may seem like we have lost Irish readers, as the overall level of traffic has risen by x4 approximately (it varies as you can imagine) we have actually gained Irish readers, but we have also simply gained far more readers overseas as weWhat’s
What’s in a name?
Naturally, some people are questioning if it makes sense to still be called ‘Irish’ Tech News if we are both writing about and reaching such a global audience. It is a good question, a tough question, but also maybe also not a question we need to worry about too much yet. As we are being found globally by diverse readers all over the world the ‘Irish’ in the title is clearly not a barrier, and possibly even a positive element in the title. Also, and much more importantly, if the content is right, then the reader is happy, reads the article and stays on the site. For now, we think this is the right result and the direction we hope to continue working towards for 2019 and beyond too.
Thanks again for reading and do let us know if you have any feedback or wish to pitch a topic to us. Happy Chinese & Western New Year for 2019!
FYI => We now get over 1.5 million monthly views, and up to 900k monthly unique visitors, from over 160 countries. We have over 860,000 relevant followers on Twitter on our various accounts & were recently described as Ireland’s leading online tech news site and Ireland’s answer to TechCrunch, so we can offer you a good audience.