By @SimonCocking

Coming to Dublin, June 8th. What is Growth Hacking? This is the day to come along and discover not only what it is, but how to use it. If you had to describe it in three words, you might say ‘data driven marketing’. Fortunately you will have a whole day to really explore and understand what it is and how it can help your business with Patrick Vlaskovits and Casey Armstrong.

Dublin – Monday, June 8, 2015 (NDRC)


Patrick Vlaskovits

Patrick Vlaskovits

Patrick Vlaskovits is the New York Times bestselling author of The Lean Entrepreneur, CEO of Superpowered, and mentor at 500 Startups.

He founded, which he grew to over 2mm unique monthly visitors and a 200,000 person email list before a successful acquisition in 2014. Along with Sean Ellis and Hiten Shah, he coined the word “growth hacker”. Read more…

Casey Armstrong

Casey Armstrong

Casey Armstrong is founder of, a technology-focused marketing firm specializing in customer acquisition and revenue growth for both clients and internal projects.

He has driven growth at several top technology startups, including Pivotal Tracker, Mavenlink, Loggly, and Pantheon. At Mavenlink, he helped grow the company from 5,000 to 500,000 customers, while taking them from $0 MRR to six-figure MRR. Read more…


Brian Balfour

Brian Balfour

Brian Balfour is currently the VP of Growth at HubSpot and recently served as EIR for Trinity Ventures in San Francisco. He’s started multiple VC backed companies, and grown user bases to millions of daily active users. He’s been featured in Forbes, Hacker Monthly, and OnStartups to name a few.


  • Amazon AWS – Free Credits
  • Stripe – Free Credits
  • Grasshopper – Free Credits
  • GrowthHacker.TV
  • CrazyEgg
  • BuzzSumo
  • Freshbooks
  • Uservoice
  • Wistia
  • Codeship
  • Vero
  • GeckoBoard
  • Mention
  • Balsamiq
  • ConvertKit
  • Iubenda
  • BidSketch
  • Drip
  • Boomerang
  • The Entrepreneur’s Guide To Customer Development
  • The Lean Entrepreneur
  • Traction: A Startup Guide to Getting Customers
  • Become a Technical Marketer: A Guide to Working Faster, Accelerating Growth, Automating Marketing Tasks, and More
  • Programming For Marketers – Free Ecourse
  • DistilledU: Online SEO University


  • Startup founders who want to get to cashflow positive or ensure their next round of funding.
  • Startup marketers and growth hackers looking to take their skills to the next level.
  • Anyone – technical or not – who wants confidence to lead marketing by broadening their digital marketing knowledge.
  • Consultants, innovation managers and innovation directors, and businesses coaches looking to stay ahead of their competition.


  • Discovered the fundamental tenets of growth hacking and full stack marketing.
  • The confidence and competence to apply your knowledge in any marketing environment.
  • The ability to drive growth by spinning up marketing campaigns quickly and inexpensively.
  • An understanding of how to build growth hooks into a product.
  • The knowledge to avoid expensive marketing pitfalls and mistakes.
  • The know-how in communicating your wins and contributions to the rest of your team.
  • Learned the hacker mindset and what it takes to succeed.


10:00 to 10:45 – Marketing Psychology, Persuasion and Triggers


  • Why psychology is the basis of all marketing activities
  • The more you give, the more you get
  • You’ve all heard about Cialdini’s Principles of Persuasion, but the hack is how to layer and stack them

10:45 to 12:00 – Paid Marketing: How To Drive Smart Growth In Minutes


  • Pain-Free Paid Search: Why you should setup branded search to boost your Adwords Quality Score today
  • Retargeting: Following your customers online, plus how to remarket to your competitor’s customers
  • How to use Adwords to find customers that aren’t searching for you
  • Free Adwords for nonprofits, the growth-hack that every non-profit needs to know
  • What to do and what NOT to do with Facebook and Twitter ads
  • Beyond Adwords: How buying sites and placements can skyrocket growth

[ 1 hour Lunch Break ]

1:00 to 2:00 – Partnerships & OPP (Other People’s Platforms)


  • Yo Quiero Taco Bell: 17 partnership growth hacking examples, including how Taco Bell saved Doritos through an often overlooked growth hacking partnership
  • How to pitch brands and large companies for partnership (including email templates)
  • How to get paid to have others promote YOUR content
  • How to provide value when you have none

[ 15-minute coffee break ]

2:15 to 3:45 – SEO Fundamentals for Free and Organic Traffic: There’s More Than Just Google


  • Clean Up Your Site: The 5 fundamentals of SEO that everyone needs to know
  • How to write content that not only ranks well, but makes you money
  • Stack the deck by layering content to drive predictable growth
  • Why sites like LinkedIn, GitHub, and certain marketplaces cannot be ignored

[ 15-minute bathroom break]

4:00 to 5:30pm – The Hardcore High Risk Growth Hacks


  • JFDI: 30 growth hacks we have personally implemented
  • Open the kimono: 21 growth hacks we’ve never covered before, plus WHY they work
  • Hunting For Unicorns: 101 growth hacks that cover the entire customer lifecycle you can do today

5:30pm to 6:00pm – Rapid Fire

We will analyze your startup on stage. Get personal growth hacks to drive customers to your business.

  • 100s of growth hacks you can implement today
  • How to show wins, command more budget, prove ROI
  • Paid marketing growth hacks you can test with any sized budget
  • How to build a 6-figure email list
  • Why SEO is here to stay and how you can win
  • Why partnerships might be your ticket to success both long-term and short-term


  • Growthhacking Tools Check list
  • [PDF] List of Growth Hacks
  • Excel worksheet to measure marketing campaign effectiveness
  • Exclusive access to Growth Hacker team portal with 1-on-1s
  • Email templates for partnerships
  • Digital Copies of all Powerpoint Presentations
  • Digital Copy of Startup Growth Engines
  • Digital Copy of The Lean Entrepreneur
  • Digital Copy of The Entrepreneur’s Guide to Customer Development
  • Secret bonuses we will reveal at the event!

Patrick Vlaskovits Speaking


Where can I contact the organizer with any questions?

Email Casey Armstrong at [email protected]

Is this for me?

If you are looking to grow your business online, yes.

Do I have to be technical?

Short answer, no. We will cover a wide range of growth hacks suitable for any online startup or business.


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