Google’s new Pixel 10a reviewed

Our testers took a look at the new Pixel 10a. See more about it here, retailing for 559 euros. 

Google’s new Pixel 10a reviewed

It is here, out, snazzy, small, with lots of good things inside. As with the 9a, and previous ‘a’ iterations of the Pixel phone series, you get a lot of the benefits and attractions of the flagship version of the device. The price is significantly lower however, so for many the pros outweigh the cons, and for what you are paying for, you are getting a lot that is good value for the price.

With the Pixel 10a, perhaps more so than some over ‘a’ reviews, this is a significant element to consider, because in many ways it is not significantly different to the 9a. Therefore this may well not be the upgrade that a 9a user is looking for. However, and our own inhouse user experience would back this up, we are still comfortably using a Pixel 8 for our day to day operations. Therefore, if you have something earlier than the 9 range, then this could be a great upgrade, where you would quickly, and happily recognise the improvements and updates.

There are some actual, subtle changes from the 9a, the camera is now flush with the camera, so that it sits flat on the desk, if that is how you use it. The edges and sides of the phone are also much, much closer to being smooth, rather than sticking out, if that was also something that got your goat. With this being a Google device of course, it is really on the inside, with the software, rather than the hardware where all the good things are happening. The fact that they are offering seven years of updates included too suggests that they plan for this to be around for awhile and give you a good user life. If you can avoid dropping or breaking these phones, they do seem to have pretty good physical durability especially once you get it into a case as well.

With these elements considered, this could well be a great phone for the right buyer and user. Our team liked it, were happy to give it a thumbs up, while also wondering what will be coming down the line. The zoom could be a little better for example, but overall, another good piece of kit.

More about the Pixel 10a

Powered by Google Tensor, with AI features and Gemini

Pixel 10a is powered by our custom-built Google Tensor G4 chip, giving you total access to
Gemini — your personal AI assistant. You can do things like use Gemini Live to have natural,
back-and-forth conversations. Or play with Nano Banana to reimagine your photos, blend images together or apply different creative styles to make them your own.

Pixel 10a’s refined smooth design features a completely flat back. The camera bar blends seamlessly with the back of the phone, so it easily slips in and out of your pocket, and lies perfectly flat wherever you place it. Designed with sustainability in mind, Pixel 10a is made with the most recycled material of any A-series Pixel yet, including for the first time recycled cobalt, copper, gold and tungsten. It has a satin-finish 100% recycled aluminium frame and an 81% recycled plastic back cover.

Get more with Google Pixel 10a, brilliant photography, a durable design and helpful AI. Pixel 10a is the newest member of the Pixel 10 family, with a fresh design and vibrant new colours – plus the same Pixel promise. It comes with 8 GB of RAM and Tensor G4, custom built for Pixel to power all you do. There’s a ton of value packed into this phone. From the front to the back, we’ve engineered every part with the consumer in mind, bringing Pixel experiences at a great price. Pixel 10a also comes with three months of YouTube Premium and three months of Google One.

Pixel 10a’s dual camera system is made up of a 48 MP main camera and a 13 MP ultrawide camera. Take amazing photos, capturing crisp details up close and in low light with features of the Google Pixel 10a camera. Snap beautiful shots easily, get everyone into the group pic and take photos where everyone looks their best. For the first time on an A-Series phone, you’ll get help from Camera Coach to level up your photography. Camera Coach uses Gemini models to read the scene, so you can snap beautiful photos with ease.

Pixel 10a will also take amazing group photos with Auto Best Take. Pixel automatically finds the best moment or chooses everyone’s best expression, so everyone looks good with a single shutter press.

See more reviews here.