A Google Partners Digital Breakfast event, taking place in Belfast next week will hear from Google and how its new system updates could have a direct impact on online businesses.

Hosted by local software development company, IRP Commerce, which has transacted in excess of £1 billion online through its e-commerce platform, the free event will take place in the Northern Ireland Science Park on Tuesday 12 April from 10.30-12.30.

Google’s Business Development Manager, Leslie Wright, who is based in Mountain View, California will highlight some new features including cross-device tracking and the new attribution modeling, and how it has a direct impact on Google’s performance as well as AdWords.

Also speaking at the event will be Finch CEO, Bjorn Espenes and giving his take on the future of programmatic advertising and why companies should leverage it. Finch, the profit driven advertising company, manages a global advertising spend of $200M and works with brands including Zurich, Fruugo and Davinci Virtual.

Daniel Loughlin of IRP Commerce says, “This event will provide a good insight into the future of e-commerce. Our platform is used by almost 50 UK and Irish companies and we find Google to be the number one marketing channel for customer searches. In addition programmatic advertising gives companies competitive advantage in the market, so both presentations will be hugely beneficial.”

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