Global Invest Her Launches ‘Buy From Her’ Campaign, Putting the Spotlight on Women-Founded Businesses

With the holiday retail season approaching, Global Invest Her, a global advocacy platform focused on women’s access to capital and economic empowerment, has launched its inaugural ‘Buy From Her’ campaign to put a spotlight on women-founded businesses all year round.

On a mission to get 1 million early-stage women entrepreneurs funded by 2030, the organisation believes that the best form of funding is a paying customer or user. Global Invest Her is now calling on all women-founded businesses around the world to apply to the ‘Buy From Her’ Marketplace, a global online marketplace for women founders for them to showcase their products and services so customers can buy directly from them.

Global Invest Her is unleashing the talent, innovation and resourcefulness of women entrepreneurs by creating access to the same equal funding opportunities as men. Through the ‘Buy From Her’ campaign, consumers and corporates are encouraged to support women-founded businesses. The campaign aims to drive meaningful economic impact for women entrepreneurs, who often face barriers in accessing capital and market visibility.

Through the ‘Buy From Her’ Marketplace , customers can easily discover and purchase from innovative women-led brands both in the B2B and B2C space, directly supporting their growth. Global Invest Her is committed to creating a more equitable business environment by showcasing these businesses and fostering a community that actively champions investment in women-led ventures.

Anne Ravanona, Founder and CEO of Global Invest Her says: “The ‘Buy From Her’ campaign is especially timely as the holiday shopping season, including Black Friday and the end-of-year sales, approaches. A paying customer is the fastest path to levelling the playing field for women-founded brands, offering them the same opportunities for growth and funding as their male counterparts.

This campaign aligns with our broader mission—women are the world’s greatest untapped resource, and their ideas, products, and businesses deserve to be showcased accordingly. We call on all women-founded businesses to apply to our directory, and become a part of our growing community.”

Through the curation of specialised databases, Global Invest Her enables women founders to seamlessly connect with the right investor and customers, facilitating partnerships that aligns with their vision and goals. Global Invest Her’s advocacy and policy work seeks to unite global business leaders to serve the women founder, with the ultimate goal of closing the global funding gap of $1.7 trillion.

“Buy from Her gives us all a powerful platform to promote and support women-owned businesses and ensure that future generations benefit from female innovations that are needed by humanity just as much as male innovations are needed. By buying from female-owned businesses, we are helping these businesses succeed, creating wealth for women and their communities and providing our children with female role models. All of which are very much needed for future generations to thrive,” added Ciara Donlon, award winning serial entrepreneur.

For details on how to apply to be part of the ‘Buy From Her’ directory, please visit https://bit.ly/BuyFromHer-Marketplace-ApplyHere.