By Mark Ellis, CEO of Liftoff https://twitter.com/liftoffmobile Gender may be a social construct, but it wields enormous power in places you’d least expect – like mobile marketing. Widely shared beliefs about how men and women engage with their mobile devices are far from scientific, and yet they often form the basis of million-dollar marketing campaigns. If … Continue reading Gender-Busting Mobile: Three App Behaviors You Wouldn’t Expect from Men or Women