By @SimonCocking review of Futureproof: How To Get Your Business Ready For The Next Disruption by Minter Dial and Caleb Storkey. Available from Amazon here.


Futureproof paints a complete picture of the major disruptive forces currently facing us -defining them, mapping them out and putting them into context. First understand the Mindsets you need to be fully ready for disruption – what qualities do you need to have, how can you develop them and what should you do next?

As you may know Minter is a regular contributor to Irish Tech News, and has covered a range of thought-provoking and insightful articles for us. We were happy to hear when he announced that he would be doing a deeper dive into what the future might look like. Long form books offer an opportunity to dig a little deeper into what might be happening in the future and how it will affect us.

Early on in the book Minter and his co-author Caleb Storkey outline that as rapid changes approach us we will need a change in perspective and mindset to deal with the new world we are already living in. On pages 28/29 they clearly lay down the changes in mindset that will be needed if you want to thrive in the future. One in particular resonated, as they describe perfection as an old-school mindset, that needs to be supplanted. When things can be iterated and updated quickly, in real time, then perfectionism is the enemy of ‘moving fast and breaking things’. There are times when there is far more value is doing and trying things, rather than obsessing over making sure something is perfect before it is launched.

In the second part of the book they outline the key forces that are and will transform our lives. They also have some fun trying to extrapolate the lifestyle changes that could follow from rapid adoption of the new technologies. For example what happens to the supply of human organ transplants once driverless cars become ubiquitous, car safely rises, and the number of (human error related) accidents falls? Personally I’d imagine that there will be more body part replacements grown in labs, but it is still a relevant observation that there could still be a short-term shortfall in available transplant organs.

Overall the aim of the book is to be thought provoking and it does achieve this. In referencing Gattaca too, and the potential negative effects of genomic knowledge about our own personal biology, they aim to ensure both good and bad aspects are evaluated. There are also many positive exciting possibilities to embrace too, and in this context this book makes a useful primer for those of us hoping to be successful in business moving forwards.

Should you care about the expected lifespan of your company?

If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or on Twitter: @SimonCocking

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