Free Email Marketing Tools Now Available in Free HubSpot CRM

HubSpot, a leading growth platform, announced today that it now offers free email creation, sending, and analytics as part of the free HubSpot CRM. In doing so, HubSpot gives users the tools they need to see the full view of the customer journey and ultimately provide a more cohesive front end experience for their customers.

Growing businesses often suffer from app overload – according to a report from HubSpot Research, 82% of respondents indicated that they lose up to an hour a day logging into and managing disparate systems. That lost time can be particularly damaging to a growing business that’s working with small teams and limited budgets. By bringing email and advertising tools into the free CRM, HubSpot is giving users the ability to manage those essential features in one connected system, saving them precious time and providing insight into the entire customer experience.

“Over the past decade, there has been an explosion of email marketing tools that are targeted to the needs of small or growing businesses. Unfortunately, those free or low-cost solutions are often standalone and don’t provide a full view of the customer experience,” said Kipp Bodnar, CMO of HubSpot. “We believe that email and CRM belong together, and that every marketer, no matter the size of their budget, should be able to see how their efforts are impacting their customers and, ultimately, their bottom line. We’re offering email as part of our free CRM to enable growing businesses to finally see how their efforts impact their customers’ experience beyond just a single email or interaction.”

“As a fast-growing company, it’s vital that we have the right tools on board to help us reach the next stage of our journey. We have been using HubSpot as our CRM for the last six months and are convinced it can be a core business driver for us, so we now are going all-in and planting HubSpot into the heart of our entire business” said Ash Sheikh, Chief Operating Officer at UK-based property data platform, Sprift. “We believe this commitment will enable us to reach more customers and provide a higher level of service and support. We always aim to put our customers first and with the launch of these powerful tools, we believe can provide them with an even better experience”.

HubSpot CRM users are now able to create contact lists and send up to 2,000 emails per month, all with an email editor that is designed with efficiency and ease of use in mind. The company also announced today that it has expanded the capabilities of the free tier of its ads tools, which previously only supported Facebook lead ads. Starting today, users of HubSpot’s free marketing tools can manage and track ad spend across Facebook, Google, and LinkedIn ads. The tool also includes conversion-level reporting and up to two account connections. Both features feed insights back into the CRM, giving users a full view of how prospects and customers are interacting with their business. Additional terms and limitations apply, click here for details.

“The free tools offered by HubSpot enable an agency like us to introduce the concept, capabilities, and fit of HubSpot to a prospect or client early in the sales process,” said Richard Wood, Managing Director at HubSpot Diamond Partner Six & Flow. “They’re able to see the power of the products firsthand, which enables us to build trust and demonstrate the value of the platform. By offering email and ads as part of the free CRM, HubSpot has created another touchpoint for us to showcase early value and attract new clients.”

To learn more about all of the new features now available in HubSpot’s free CRM, please visit https://www.hubspot.com/pricing/crm.