Formula 1 and AWS launch ‘Real-Time Race Track’ experience

Formula 1 and Global Partner AWS have announced the launch of a brand-new interactive digital experience, ‘Real-Time Race Track’, which allows fans to create, customise, and share their own F1 track design. As part of the experience, they can also enter a sweepstake for a chance to win a trip to the FORMULA 1 BRITISH GRAND PRIX 2026.

Using AI-powered analysis from Amazon Nova, ‘Real-Time Race Track’ enables fans to design an original, custom race track of any shape and length using their computer’s mouse or by tracing their finger on any touchscreen device.

Following the completion of the circuit, each turn and straight on the track is analysed by Amazon Nova, which produces key on-track metrics including top speed and projected lap time, as well as two viable race strategies, further evaluating the optimal pit timing, tyre recommendations and tactical adjustments for various weather scenarios. The detailed level of data across the experience offers fans aninsight into the world of Formula 1 team strategists and creates an authentic strategic dimension to each custom circuit design.

After creating and submitting a track, fans can enter a sweepstake to win a trip to the FORMULA 1 BRITISH GRAND PRIX 2026, with the winner being selected at random, providing the opportunity to see first-hand a variety of strategies from the teams across the race weekend. The draw for the sweepstake will close on 16 July, 2025.

The latest experience builds upon the strategic Partnership between Formula 1 and AWS, which began in 2018. Over the past seven years, the collaboration has consistently delivered innovations that elevate the on-track competition, as well as the off-track experience for fans. With more than a million data points per second coming off the cars, the cornerstone of Formula 1’s partnership with AWS is the ability to extract valuable insights from all the data, and the ‘Real-Time Race Track’ experience applies that knowledge combined with AWS’s advanced analytics and artificial intelligence for the benefit of fans.

For more information on the ‘Real-Time Race Track’ experience, click here.

Jonny Haworth, Director of Commercial Partnerships, Formula 1 said:

“Our ongoing partnership with AWS continues to evolve and transform how fans interact with Formula 1. The ‘Real-Time Race Track’ experience exemplifies how we’re using cloud technology and AI to bring fans closer to the sport than ever before. As we celebrate our 75th anniversary, we’re giving fans an inside look at the complexities and innovation of race strategy, using the same technology that helps to power our sport.”

Kristin Shaff, Global Director of Strategic Partnerships, AWS said:

“When we first began working with Formula 1, they presented us with a unique challenge – how to use telemetry data to further engage fans during live races. That vision has since materialised into 23 data-driven F1 Insights that appear during the broadcast to help fans better understand how teams devise strategies. With today’s launch of the Real-Time Race Track experience, we’re taking this approach to a new level of interactivity.  Now anyone can design their own circuit and instantly see how weather conditions, track configurations, pit timing, and tire selection influence performance.”

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