Forget the First Million: Detox Your Approach To Finance. Build A Better Business, reviewed

We look at this book by Welsh entrepreneur Lucy Cohen. You can see more about the book on her website here.

Forget the First Million: Build A Better Business, reviewed

Firstly, it is a good title, always nice to be provocative and seemingly counter intuitive.  Cohen quickly explains what she means by this, and then aims to continue in a no BS, myth busting approach. She also aims to be concise and keep the book short too. She succeeds in this goal and we liked the brevity and attempt to get in, deliver value and get out again.

With books like this, you may not love every idea, or relate to every point, but the smart way to use it is to see what it relevant to you, and use those elements. We enjoyed it, and will share it with a few local budding entrepreneurs too. You have to be pragmatic and willing to try different ideas out, this book covers a lot of useful ideas and areas. Well worth taking a look at it.

More about the author, Lucy Cohen

Sometimes, being an entrepreneur isn’t all it’s cracked up to be. There, I said it.

You start your business as a brave explorer; a job-quitting, dream-achieving, go-getter. But quickly, your dream can balloon outside of your control and you end up overworked, underpaid and insanely stressed.

You feel that if you could just earn a little bit more money, things would be better. Hell, if you could just make that first million then life would be easy, right?

Wrong.

You’ve been sold a lie by business books and TV shows. Instead of buying into an unobtainable (and unnecessary) rat race, learn to rethink your approach to finance and find freedom in your business.

In Forget the First Million, entrepreneur and business mentor Lucy Cohen offers a guide to help stressed business owners enjoy fulfilling lives and thriving businesses. Learn to balance the need to make money with the joy of financial freedom.

So forget the first million. Build a better business for your future. Now.

See more reviews here.