Turning Food Waste into Fashion Dyes, Jessica Arkin, founder of waYst

In this episode of Irish Tech News Sangeeta Waldron speaks with Jessica Arkin, founder of waYst, an ethical and sustainable fashion brand with a twist. Jessica is a young entrepreneur with a real drive and determination.

Turning Food Waste into Fashion Dyes, Jessica Arkin, founder of waYst

She discovered the toxic cost of synthetic dyes on the environment and decided to launch waYst, producing her own natural dyes from everyday disposable materials such as seasonal fruits and vegetables. Everything at waYst is well thought through with regards to its impact on nature, from fabric sourcing to the dyeing process, to the making and selling of the end products.

Jessica takes us on a journey into food waste and how avocadoes produce exciting pinks, onions create greens and how we should be rethinking synthetic dyes. Jessica is creating a community through WaYst, where she and her followers are redefining their relationship with fashion. She talks to us about the cost of a simple T-shirt and why that UK fashion brands and designers should be doing more for the planet.

Connect with Jessica Arkin on Instagram where you can find out more about WaYst.

Connect with Sangeeta Waldron, Founder, Serendipity PR & Media and Author of Corporate Social Responsibility Is Not Public Relations on Twitter.

Sangeeta Waldron is a multi-award winning Public Relations professional with over three decades’ worth of publicity, branding, communications, crisis management, marketing, media and social media experience. Sangeeta is a published author; her first business book, The PR Knowledge Book is published by Business Expert Press and received high acclaim by international business leaders.

She is a guest lecturer at Coventry University, teaching PR and global journalism. Sangeeta is also a writer specializing in sustainability and corporate social responsibility, where her work has been published by the United Nations and other leading news platforms. Sangeeta started out her career writing speeches for a previous UK Prime Minister and Ministers, and has worked at the top level with big, powerful global brands, which includes – being global communications director for the Economist Group; working for The Times Education Supplement; the Mayor of London; Cass Business School; and charities such as Breast Cancer Campaign.

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