Today Fitbit announced three new devices as it gets serious about health wearables and takes on Apple. The Fitbit Sense, the Fitbit Versa3 and the Inspire 2 are aiming to take Fitbit to the next level. At the moment Apple has the largest share of the health wearables market but Fitbits three new devices will now make them a major competitor.
Fitbit Sense
The Fitbit Sense is their most advanced health smartwatch, bringing innovative sensor and software technology with the world’s first electrodermal activity (EDA) sensor on a smartwatch to help manage stress, along with advanced heart rate tracking technology, new ECG app,2 and an on-wrist skin temperature sensor,4 all powered by 6+ days’ battery life5. Paired with a free six-month trial of Fitbit Premium,6 it can help you track key trends in your health and wellbeing, like heart rate variability (HRV), breathing rate, and SpO2 with the new Health Metrics dashboard.
Stress is a global issue, with one in three people experiencing a lot of worry or stress, as well as psychological and physiological symptoms caused by stress. Over time, the physical strain from stress can contribute to a variety of health problems if unmanaged, like an increased risk for high blood pressure and heart disease, obesity, diabetes, and mental health disorders like anxiety or depression. The combined on-device and in-app experience with Fitbit Sense gives you insights into your body’s response to stress with tools to help you manage both your physical and mental stress. This innovative stress management experience was built by Fitbit’s team of behavioural health experts, with decades of expertise in diagnosing and treating mental health, along with guidance from medical experts at leading academic institutions.
The new EDA sensor on Fitbit Sense measures electrodermal activity responses. Using the EDA Scan app, place your palm over the face of the device to detect small electrical changes in the sweat level of your skin. Measuring your EDA responses can help you understand your body’s response to stressors and help you manage your stress. You can do a quick EDA Scan session on the device to see your responses, or pair it with guided mindfulness sessions in the Fitbit app to see how your body responds during meditation or relaxation. At the end of your session, you will see an EDA response graph on-device and in the mobile app to gauge your progress over time and reflect on how you feel emotionally.
Fitbit’s new Stress Management Score calculates how your body is responding to stress based on your heart rate, sleep, and activity level data. Available with Fitbit Sense, it can be found in the new stress management tile in the Fitbit app. Ranging from 1-100, with a higher score indicating your body is showing fewer physical signs of stress, the score is coupled with recommendations to better manage stress, like breathing exercises and other mindfulness tools. Fitbit Premium members will get a detailed breakdown on how the score is calculated, which consists of over 10 biometric inputs, including exertion balance (impact of activity), responsiveness (heart rate, heart rate variability and electrodermal activity from the EDA Scan app), and sleep patterns (sleep quality).
Fitbit Versa 3
The Fitbit Versa 3 comes with exciting new health, fitness and convenience features, including GPS and the addition of Google Assistant to their most popular smartwatch family. On-device GPS, in-app workout intensity map, enhanced PurePulse 2.0 technology, and Active Zone Minutes make it easier than ever to stay on top of your fitness goals, beyond tracking your daily steps.
Fitbit Versa 3 has even more smart features to add convenience to your day, including a built-in speaker and microphone to take quick phone calls, send calls to voicemail and adjust call volume – all from the wrist.25 You also have a choice of voice assistants with the addition of Google Assistant alongside Amazon Alexa Built-in,26 so you can set reminders for your workout, mindfulness practice or bedtime, check the weather, add hand sanitizer to your shopping list, control your smart home devices, and more just by speaking to your watch.
Use Fitbit Pay32 to make quick, secure payments while avoiding public surfaces, and get access to thousands of apps and clock faces. New curated playlists from music partners Deezer, Pandora, and Spotify, make it easy to pick the right music for your workout.
Fitbit Inspire 2
The Fitbit Inspire 2 adds advanced features like Active Zone Minutes, an enhanced stylish, slim design, and a brighter, more vibrant screen with the longest battery life of any Fitbit device at 10 days.
The easy-to-use fitness tracker helps you build healthy habits with motivating features like 20+ goal-based exercise modes, advanced sleep tools, 24/7 heart rate tracking, menstrual health tracking, and see your food and hydration intake, along with your weight, all with daily encouragement right on your wrist. The addition of a one-year free trial of Fitbit Premium7 provides incredible value to Fitbit Inspire 2, giving you added guidance and motivation to reach your wellness goals.
“Our mission to make everyone in the world healthier has never been more important than it is today. COVID-19 has shown us all how critical it is to take care of both our physical and mental health and wellbeing,” said James Park, co-founder and CEO, Fitbit. “Our new products and services are our most innovative yet, coupling our most advanced sensor technology and algorithms to unlock more information about our bodies and our health so you can be in control. We are breaking new ground with our wearables, helping you better understand and manage your stress and heart health, and pulling your key health metrics together in a simple and digestible way to track things like skin temperature, heart rate variability and SpO2 so you can see how it’s all connected.3 Most importantly, we are making health accessible, surfacing new data that you may only get once or twice a year at the doctor’s office, that you can use to focus on your holistic health and wellness, at a time when it’s needed most.”
Pricing and Availability
Fitbit Sense, Fitbit Versa 3 and Fitbit Inspire 2 are available today for pre-order on Fitbit.com and from Harvey Norman from 1 September 2020, with broad worldwide availability starting in late September.
Fitbit Sense is available for €329.95 in carbon/graphite stainless steel and lunar white/soft gold stainless steel. Fitbit Versa 3 is available for €229.95 in black/black aluminium, pink clay/soft gold aluminium and midnight/soft gold aluminium. Sold separately, Fitbit Sense and Fitbit Versa 3 accessories are available in a range of styles, including REPREVE®recycledwovenbands in camo, charcoal, coral and rainbow29, sport bands black/lunar white, evergreen/lunar white, grey/mint, melon/rose and sapphire/fog grey, infinity bands in black, lunar white, midnight and pink clay, starting at €29.95. Also available are Pendleton for Fitbit REPREVE® woven bands in blue/grey canyonlands and blue/pink basket maker30, and Victor Glemaud for Fitbit REPREVE® knit bands in chevron red/gold, layered black/red and metallic gold/black31, starting at €39.95.
Fitbit Inspire 2 is available for €99.95 in black, lunar white and desert rose. Sold separately, accessories are available in premium Horween leather bands in midnight blue or black double wrap, mesh bands in silver and rose gold stainless steel, printed silicon band in bloom, classic silicone bands in black, lunar white and desert rose, and a new clip band in black, starting at €19.95.
Fitbit Premium is available for €9.99 per month or €79.99 per year. For more information or to sign up for either membership service, visit the Fitbit app or Fitbit.com.
Please note that the above RRP € pricing takes into account the temporarily reduced Irish VAT rate; which will see the standard VAT rate reduced from 23% to 21% for a six-month period from 1 September 2020 to 28 February 2021.
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