Fitbit, the leader in the connected health and fitness category, today announced the opening of its Europe, Middle East and Africa (EMEA) headquarters in Dublin, Ireland and appointed a new Managing Director, Des Power. Ireland’s reputation for being a centre of innovation and providing top technology talent were important factors for Fitbit and will enable the company to further expand in the region as part of its global growth strategy.

The new Dublin office will serve as Fitbit’s EMEA headquarters and will house the strategic business functions for the region, including senior management roles, sales, marketing, operations, finance and customer support staff, which will provide targeted support to the millions of Fitbit users across the region. The company hopes to grow to approximately 50 people by the end of the year and has room for up to 100 by the end of 2017.

Speaking today at the opening of Fitbit’s new EMEA headquarters location on Baggot Street in Dublin, Minister for Jobs, Enterprise and Innovation Mary Mitchell O’Connor TD, said: “Today’s announcement is a further recognition of Ireland’s appeal as an international hub for successful companies such as Fitbit. Fitbit is one of the world’s most popular and fastest growing health and wellness companies, and I am delighted that they have selected Ireland as the location for their EMEA headquarters as it will provide exciting employment opportunities for our skilled workers. I wish Des Power and his team the utmost success in the coming years.”

“We’ve seen Dublin become a strategic hub for the technology industry as a centre for innovation and sourcing top talent in the region, and we look forward to building a strong team here to complement our offices around the world,” said Fitbit CEO and Co-Founder, James Park. “I’m excited to welcome Des to the team and back to his native Ireland. I have great confidence in our ability to further expand our business and help people across EMEA lead healthier, more active lives.”James ParkFitbit CEO and Co-Founder, James Park.

Fitbit pioneered the connected health and fitness market in 2007, and since then, has grown into a leading global health and fitness brand, shipping over 48.7 million devices globally as of Q2 16. Fitbit’s products help people lead healthier, more active lives by making behavioural changes such as exercising more, eating smarter, tracking their sleep and managing their weight.

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