By @SimonCocking. Great interview with the super talented  Jonha Richman Advocate of innovation, women in tech and ecommerce. cofounder. mentor. Contributor ,

What’s your background briefly?

When I met with one executive at LinkedIn, the first thing he told me was that my experience looked diverse (read: not so easy to follow). I think it somehow sums up how my background may seem to most people. My thirst for continuous learning has opened up various business collaboration opportunities which doesn’t necessarily look straightforward. From outbound marketing, to digital media, to publishing and currently advising fast growing startups in their digital and content marketing; while running a company focused on storytelling through videos. It all looks pretty unconventional.

Does it seem like a logical path to what you do now?

In hindsight, all the experiences, collaborations and partnerships seem to have strategically aligned to help me accomplish the things I enjoy doing and help me meet with people I wouldn’t have met had it not been for the risks I’ve taken and opportunities my collective experiences have given me.

What is a typical day like for you?

There’s no two same days as I’m working with different companies and various challenges every day. I guess the only thing that feels routine is my habit of starting and finishing everyday with rebounding routine where I would jump on a mini trampoline while thinking reaffirming thoughts on what I intend to accomplish throughout the day. Ending the day with another rebound allows me to meditate and ponder upon my actions during the day and whether those led me to reaching the goals I had set myself into accomplishing earlier on.

You were based in Singapore and now Scotland, how do they compare, and what inspired the move?

Both countries are unique, eclectic and very impressive when it comes to their efforts in promoting innovation, advancement and support for small businesses and startups. The move was a deliberate effort to get a better feel and understand the business environment in Europe. With the country’s sense of community, access of great tech talents and of course, breathtaking nature, Scotland became one of the favourite among the choices. Other countries in Europe such as Germany, Malta, France and of course, Ireland are other options that we are definitely still considering. It’s all boils down to what sorts for our current goals, structure and partnerships.

As an advocate of innovation, inclusivity, women in tech, and e-commerce, what are your strategies for promoting these goals?

By strategically partnering up and collaborating with organisations and companies who share the same mission which is to encourage more diversity and innovation in technology.

As a mentor what are the most common challenges you have been encountering?

I’ve been fortunate to be collaborating with organisations and nonprofits whose mission is to help empower many young entrepreneurs to turn their passion and ideas to actual businesses. Therefore, aside from the fact that there’s still a shortage in diversity in tech industry, the main challenges I usually encounter is not the lack of enthusiasm and interest, but mainly the resources available for these talented young individuals. Coming from different background and skill sets, young entrepreneurs are driven to make the change in their lives but usually very limited in resources to make those impactful ideas those happen.

What advice would you give to startups looking to develop and grow their ideas?

The sad reality is – 90% of startups fail. Whether it be limited vision, funding or simple losing the initial drive, it is important for startups to be grounded upon strong principles in order to survive the tough times. As soon as you finalise your ideas, find people that are as passionate as you are with your idea, enable and mobilise them to help you achieve the central goal and principles by which your company was founded upon and don’t be afraid to scale once you’ve tested things to work.

If you had a magic wand, what would you like to change to help those that you mentor achieve success sooner?

I’d make it easier for the great and working startups to be able to have much more efficient access to funding so they could scale their efforts and processes. I think the lack of incubators and local support groups geared towards fast growing startups in many cities is what’s holding most startups back. Having the local support system, access to wider tech talents and the ability to impact their local communities in the process will definitely help shape up and accelerate their progress much faster.

We can be online 24/7, how do you manage work /life, online / offline?

Me and my husband try to be involved in our local communities. We’re also actively looking to network with local entrepreneurs in our area to balance our perspective as well as get a better feel of what are the pain points for most people in our community. This allows us not only stay in touch with the people around us, but also expands our knowledge of our community and help us connect both our online and offline efforts.

Anything else we should have asked / you’d like to add?

Jonha Richman is cofounder of Vidpeo, a social videos company focused on engaging content for the socially and mobile-wired audience. We produce, distribute and promote video stories that are worth sharing. Her works have been featured and syndicated on The Huffington Post, Fast Company, Business Insider, among others. She’s currently advising and mentoring startups in Europe and North America with their strategic marketing. If you have a talented team in place and wanted to scale your marketing efforts, you may connect with her on Twitter and LinkedIn.

If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or on Twitter: @SimonCocking

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