How to claim your space and own it is the theme for the Women’s Inspire Network national conference, taking place in Galway on Wednesday April 11th next.

Organiser Samantha Kelly, aka the Tweetinggoddess, promises a jam-packed day of expert speakers and interactive sessions, where delegates will learn about business development and brand-building, claiming the expert space, and how to become the ‘go to’ person for what you do.

Keynote speaker Sean Gallagher will draw on his personal practical experience of business to share insights on setting a business apart, no matter how big or small, and creating a marketplace niche.

Perseverance, collaboration and courage are key traits in successful entrepreneurs he believes, and leveraging the practical support and experience represented by the Women’s Inspire Network is an excellent base from which to build a business empire, the businessman maintains.

“Over the past five years I have interviewed some of Ireland’s leading entrepreneurs to explore the challenges they face and the strategies they use to achieve success.  I have met some inspiring female entrepreneurs over that time and am constantly impressed by the quality of their business strategy and personal drive.  I firmly believe that women have come into their own in recent years, and I see some of the most interesting and inspiring ideas brought to fruition by women from all sectors of society”, Sean Gallagher says.

Business Challenges

The businessman believes women face different types of challenges, particularly in relation to achieving investment and funding from State bodies, and during his Women’s Inspire Network address, Gallagher will have advice on strategies that women can adapt to achieve their true potential.

The Women’s Inspire Network is an online support group which connects and empowers female led businesses.  The local and international network started out on Twitter as a hashtag and now has over 8,000 active members on Facebook.  A social media savvy group, WIN supports members in leveraging digital and social tools to establish and grow businesses.

Headline sponsors of this year’s conference are Tour America, a business widely acknowledged for effective marketing and social media, backed by award-winning customer care.  Mary and her team have grown Tour America to be one of the most recognised brands in Ireland.

“Putting your customer at the centre of your sales and marketing strategy is crucial, Tour America MD Mary McKenna said at this year’s Women’s Inspire Network national conference launch.

“Tour America are delighted to sponsor the Women’s Inspire Event for a second year running, as we believe it is a fantastic event which encourages women to help women in business, something I, as a Managing Director am really passionate about. It’s a fantastic event for knowledge building, networking and inspiring those in business, and we’re thrilled to be sponsoring once again”, the travel MD said.

Digital Shop Windows

Entrepreneurs using a laptop, website and social media platforms as their shop window will be inspired by speakers on the digital revolution in sales and marketing communications.

Noreen Taylor Doyle, owner of the Irish Biltong Company, talks about creating her novel food brand and growing brand awareness through social media.  The Kildare businesswoman turned down investment from two dragons on Dragons Den last year, only to secure private investment three times as valuable from a viewer who had seen the RTE programme.

UK B2B social media and marketing consultant, Lucy Hall, will discuss how to build an awesome brand from a mobile, while Samantha Kelly outlines how to tweet your way to success in business.

Joanne Sweeney Burke of the Digital Training Institute explains the simple efficacy of digital PR for business, and Facebook marketing author, Louise Mc Donnell, shows how to achieve brand stand-out on the ubiquitous social media platform.

ContentCal, the social media and content planning tool for business, is a conference partner and CEO Alex Packman will be demonstrating how to save time on social media and work more effectively.

Data Protection

Data protection laws are significant for all digital marketing, and GDPR Compliance Consultant Phillipa Jane Farley will explain what new legislation means for business.

There will be practical workshop sessions on WordPress, and how to upload blog posts and images, as well as on using MailChimp in email marketing and increasing relevant mailing lists.

Samantha Kelly, founder of the Women’s Inspire Network, says that although the community is largely online, the Galway conference is the opportunity to meet those who have succeeded within the group’s business community, hear about the ups and downs faced, as well as practical solutions, and pick up new skills and valuable contacts.

“It is inspiring and empowering to network with other women just like you!  Anyone thinking of starting a business, already working from home or building an empire, should come along to this event and experience a uniquely honest and open exchange of ideas and inspiration”, the organiser says.

Brand Builders

In the area of brand development, a workshop with brand strategist Finola Howard will discuss telling the story of a brand, and where to start.

Finola Howard is a brand builder, marketing advisor and founder of the affordable online course How Great Marketing Works, who has helped large and small enterprises to build, grow and scale their business for over twenty-five years.

MediStori, a business built around the self-management of chronic health conditions, takes an unusual approach to brand-building and awareness which owner Olive O’Connor will outline.

It’s not always about you, according to social media marketing consultant, Johnny Beirne, who cautions that only talking about your business on social media is not the way to build a brand!

Sponsors

Sponsors for the event include Content Cal, IQ Branding, Douglas Law Solicitors, plus Go bus who are offering discounts for anyone travelling to the event from Dublin. Follow them on twitter for more details @GoBusGalway.  According to Patrick Nolan of Go bus, “the team at GoBus.ie welcome the Women Inspire Network and thank them for choosing Galway for the event. The ways by which WIN encourage entrepreneurship can only result in improvement and growth for the city and its wonderful inhabitants and GoBus.ie are delighted to be involved.”  There are some sponsorship slots left, please email [email protected] if interested.

WIN

Conference delegates do not need to be WIN members, and those interested in attending the Galway forum can check out Ireland’s fastest growing online network for female entrepreneurs on Womensinspirenetwork.com.

“The Women’s Inspire Network supports hard working female entrepreneurs in real time, providing a safe environment to ask questions, bounce ideas, and to offer or get practical and emotional support”, Tweetinggoddess Samantha Kelly says.

Tickets for the event on Wednesday, 11th April, in The Connacht Hotel on the Old Dublin Road in Galway cost €75.00 on Eventbrite and are selling fast.

There is an overnight B&B rate of €87.00 single and €97.00 twin for the hotel, with breakfast.  Lunch is included in the price of the conference ticket.

Sponsorship and exhibition opportunities are available and any event query can be addressed to [email protected].

Tweetinggoddess, Samantha Kelly is available for interview on the upcoming Women’s Inspire Network (WIN) conference in Galway, and on any aspect of social media and its use in Irish business and social arenas.

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