Facebook Further Testing ‘Buy Button’ & Updating Policies

This article originally appeared on 60 Second Social.

Starting January 2015 Facebook users may be able to buy things online and have more control over what they share. Facebook said that tweaks are contained in its terms and policies as well as in its newly rolled out Privacy Basics.

“In some regions, we’re testing a Buy button that helps people discover and purchase products without leaving Facebook. We’re also working on new ways to make transactions even more convenient,” Global Chief Privacy Officer Erin Egan said.

“We hope these updates improve your experience. Protecting people’s information and providing meaningful privacy controls are at the core of everything we do, and we believe today’s announcement is an important step,” Egan added.

Facebook will also continue to improve ads based on the apps and sites people use off Facebook and expanding users control over the ads that they see.

The updates to the Facebook policies include Facebook explaining how it gets location information. The testing of a buy button to make it easier and convenient to purchase items via Facebook. Shortening of the data policy to make it easier to read along with information on advertising.

Ad preferences will soon be available in additional countries starting with Australia, Canada, France, Germany, Ireland and the UK. The Privacy Basics offers interactive guides to answer the most commonly asked questions about controlling your information on Facebook.

About The Author

Mark is the founder of 60 Second Social media where he provides social media news and digital marketing analysis, he is also a proud father of his bearded dragon, Lola. You can follow him on Twitter here. You can also follow 60 Second Social on Twitter here.