Facebook Ireland continues business webinar training to SMEs during COVID-19

This week, Facebook Ireland continues its free weekly webinar series “Boost with Facebook”, providing training and support to Irish SMEs through COVID-19. This week’s session entitled “Introduction to Facebook and Instagram: Establishing your Presence” will help businesses build an online presence to help them reach new and existing customers, where they are.

Experts will guide businesses through a step by step process of creating a business profile on Facebook and Instagram. Through a business profile, SMEs can share business updates such as opening hours, contact information, temporary changes to business operations and also accept food orders directly on Instagram.

Commenting on the importance of supporting SMEs during COVID-19, Ciaran Quilty, Vice President of Global Business Group at Facebook said;

“The weekly ‘Boost with Facebook’ webinars are for all SMEs, in particular those who are having to adapt their businesses in response to COVID. The webinars cover training on business topics like building a website, hosting virtual events, pushing creative boundaries, developing online ad campaigns and more.”

Last week, Facebook Ireland partnered with Core, Ireland’s largest marketing communications company to deliver the webinar, “Communicating and Connecting Online”. This session outlined best practices for connecting with customers as a brand or business, which included:

— Prioritise your website or point of purchase to ensure good user experience and a frictionless path to purchase.

— Be realistic on budget – Work through your numbers for the whole year and determine what is a realistic budget to deliver a consistent marketing plan.

— Be consistent and distinctive with creative – Focus on areas of distinction for your brand and leverage them with creative content.

— Go as broad as you can afford to increase your potential reach. Make as many people who are unaware of you become aware of you in order to create more light buyers of your services or products.

— Social is for the long haul – Have a complete social media strategy. You need to be consistent in your communications and provide consumers with all the information they need about your brand.

This session along with past and present sessions is free to attend on Boost With Facebook.