By @SimonCocking. Great interview and catch up with Lilach Bullock Speaker | Social Media Consultant & Trainer | Content Creation & Amplification | Influencer Outreach | Website Conversion | Traffic Generation | Proud Mum.

How was 2016?

I have to say, 2016 turned out to be a pretty good year for me. It started out a little shaky, with some health problems, but thankfully I bounced back quickly – and even started a new business, completely on my own, which has thankfully grown very quickly and one that I’m very excited to see growing even more this year.

What worked well?

Generally, it’s been a very busy year for me, especially towards the last half, and I have to admit there’s not a lot I can complain about business-wise! Because I launched a new website, there’s been a lot of focus on finding new ways of building traffic and getting a loyal readership. Influencer outreach has also been a big part and is working really well.

What were your big wins?

I think that my biggest win in 2016 is definitely the creation of website and business. It hasn’t been easy putting it all together on my own, but I’m happy to say now that I’ve managed to create a successful blog and website in just a few months which has a loyal and growing readership. Doubling my subscribers has been a big win for me and will help when I launch my programmes this year.
Being commissioned to create a course for an elearning company on website conversion has been great too. It’s something so important and often an overlooked part of online marketing.

What are your plans for 2017?

2017 is going to be a busy year for me, it’s very exciting! I’m going to be continuing to focus a lot of my time and focus on growing my website and business. I’m currently working on launching a programme that is designed to help entrepreneurs and SME’s generate leads that convert.

Anything new you will try out?

Yes, e-learning – it’s a huge industry, one that has almost doubled in revenue in the past couple of years. I’ve been working on creating my own online course, and pretty soon it will be available. We’ll see how things go, but at the moment, I’m very excited to create more courses.
Although this isn’t new by any means, I’m also planning on doing more Facebook Live and other types of videos, which I haven’t done much of for myself until now.

How was your trip to Ireland?

It has been a great experience and probably one of my favourite “work moments” last year. I was afraid I might lose my voice after meeting and talking with so many amazing people there!

You mentioned everything is going to video, at the same time there are some moments in the day where reading can be a useful way to engage with content. What are your thoughts, and your strategy on this in 2017?

Video has been huge in 2016, and I’m sure we’ll be seeing even more of it in 2017. That’s not to say that other forms of content are dying out, and especially not written content. It’s still my personal preferred form of content. The big issue is, it’s a very saturated market. Everyone is writing content, and a lot of it is great, so it can very, very difficult to stand out in this situation. That’s why it’s very important to keep your content varied; if you have a written blog, continue writing great articles and every once in a while, create something different: a video, interactive content and so on. You don’t need to become a vlogger just to keep up; not to mention, the video content market is just as saturated as the written content one.

What would your top tips for doing well on social media be?

There’s a lot of advice I can give you for better social media, but I think that some of the most important aspects are being active, helpful and just like earlier, make sure to share content as varied as possible. The most important word here is engagement, in my opinion, as the more you engage, the more all of your other stats grow – followers, likes and shares, comments and so on.

And how do you advise clients to decide what is the right platform for them?

A lot of factors go into finding the right social media platform for a client. The best answer I can give, is, go to where your audience is. Perform some searches on the top social networks for relevant keywords and hashtags and measure the activity surrounding them. How many people are talking about that subject? How much do they interact with businesses? Consider how easy it is to reach your audience too. If you don’t have a Facebook ads budget or enough of one to reach out to your audience then look at alternative platforms where your audience are and engage with them there.

Anything else you’d like to add/we should have asked you?

I hope everyone has an amazing 2017, and if you’re online, remember to provide lots of varied, quality content to your audiences. Video will definitely be huge this year, but if your video isn’t going to stand out, it’s going to get lost in a sea of other content. The key word here is ‘value’: the more value you provide in your content, the better its chances of standing out.

Persistence will take you a long way. Lilach Bullock, Forbes Top 20 Social media influencer

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