When and where is it on?

Equinix, Inc., the global interconnection and data centre company, will host an event at 17:00 on Thursday, 22nd February in the Guinness Storehouse, St. James’ Gate, Dublin 8 to announce the expansion of its Internet Exchange (IX) to Ireland.

How many years has it been going?

This is the first event of its kind, and it is open to business and IT professionals who are eager to learn more about how Equinix IX enables organisations to cater for increased digital demand through interconnection with rich ecosystems around the globe.

What was the inspiration to start it?

IP traffic is continuing to grow exponentially, driven by cloud, mobile, IoT, video, gaming, and data analytics. Equinix’s Global Interconnection Index, a global market study conducted last year, found that Bandwidth used in private data exchange between businesses is outpacing growth of the public internet at a rate of almost two-to-one.

Such huge demand has accelerated the need for networks to exchange traffic, or ‘peer’. To meet this demand, Equinix is expanding peering capabilities at the digital edge, close to dense populations of users, apps, data, and content. This enables service providers and their customers to operate more efficiently, improving end-to-end network performance, speed and reliability, while reducing overall IP transit costs.

This event is being held to mark the launch of Equinix IX in six new European cities, including Dublin. Equinix is building a globally consistent interconnection Fabric through the launches of these Internet Exchanges, and is eager to demonstrate to businesses the potential value that this can add.

What exciting things can people look forward to?

The event will provide attendees with an introduction to the Equinix IX expansion and highlight how companies can take advantage of the new opportunities offered by this global platform. As well as this, attendees will also have the chance to take part in a peering technical workshop that will cover a number of topics, including Dual IX peering in local metros and the benefits of a campus-peering model.

Finally, as the event will take place in the world-famous Guinness Storehouse, attendees will have the opportunity to experience the history of Guinness in Dublin and sample a number of beers at the event reception. Wine and delicious nibbles will also be served at the event.

What opportunities are on offer for those attending?

The seminar will be followed by a reception that will offer excellent networking opportunities with business-owners and industry figures. Attendees will also receive leading insights into how to leverage Equinix’s services to bring their company’s services to new customers, both in Ireland and around the world.

Who will be speaking?

A number of senior Equinix executives will speak at the event, including Maurice Mortell, managing director of Ireland and emerging markets; Michael Winterson, vice president, regional business development; and Herbert Preuss, global solutions architect. They will discuss the growing and evolving need for interconnection and why an updated interconnection model is required.

What tips would you give to people attending to get the most out of it?

To ensure that they get the most out of the event, attendees should make sure to take part in the peering technical workshop and also avail of the abundant networking opportunities on the evening.

How can people book tickets / when does it usually sell out?

The event is free to attend, and those interested should register at http://bit.ly/2EyKc0W. However, space is limited and so, in order to be guaranteed a place, those interested in attending should register as soon as possible.

Anything else you’d like to add / we should have asked?

Changing ways of working and the continued proliferation of cloud services are also driving the need for network peering. The Global Interconnection Index projected that Bandwidth used in private data exchanges will be six times that of the public internet by 2020.

This highlights the effect of digital transformation as companies create new ways of connecting with customers, partners and supply chains. Equinix’s Beer & Peer event will give attendees the chance to get to grips with these developments and highlight how leveraging IX can provide them with a competitive advantage.

Edited and prepared by Amy Murphy, Journalism student from DCU.

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