EMPOWERED: Ordinary People, Extraordinary Products, reviewed

Review of EMPOWERED: Ordinary People, Extraordinary Products, by Marty Cagan and Chris Jones. Available from Wiley here. 

What is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation?  

Most people think it’s because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products. 

As legendary Silicon Valley coach–and coach to the founders of several of today’s leading tech companies–Bill Campbell said, “Leadership is about recognizing that there’s a greatness in everyone, and your job is to create an environment where that greatness can emerge.” 

The goal of EMPOWERED is to provide you, as a leader of product management, product design, or engineering, with everything you’ll need to create just such an environment. 

As partners at The Silicon Valley Product Group, Marty Cagan and Chris Jones have long worked to reveal the best practices of the most consistently innovative companies in the world. A natural companion to the bestseller INSPIRED, EMPOWERED tackles head-on the reason why most companies fail to truly leverage the potential of their people to innovate: product leadership. 

EMPOWERED: Ordinary People, Extraordinary Products, reviewed

This is a comprehensive guide to what excellent looks like and many possible, usable ideas to help serve as a roadmap to help get you to achieve successful results. Th e book is broken down into ten sections, beginning with positive examples from other companies, before then walking you through the various practical elements, first looking at coaching and then diving into staff, product and team building.

Another good discussion with Holly… https://t.co/xrgDfO2twS

— Marty Cagan (@cagan) December 22, 2020

Put all of these elements together and you have a helpful and heads up guide to what good and excellent can look like for you. As we move into 2021 this book offers a good opportunity to hit the ground running and learn from the mistakes and insights that these authors have to offer.

About the authors

MARTY CAGAN is the founder of the Silicon Valley Product Group, sharing senior-level experience and best practices with leading technology companies. He is an in-demand global speaker, advisor, author and executive coach. Before starting SVPG, Marty served as a product executive for some of the most successful companies in the world, including Hewlett- Packard, Netscape Communications, and eBay. He is the author of the bestselling INSPIRED: How To Create Tech Products Customers Love.

CHRIS JONES has spent more than 25 years building and leading product teams that defined new product categories at companies including Lookout, Symantec, and Vontu. A holder of multiple patents, he has discovered and developed new products in consumer and enterprise mobile, web, data, and platform services. Since joining SVPG, Chris has worked directly with over 100 companies ranging from startups to Fortune 500 companies across a wide variety of technologies, business models, and industries.

What everyone needs to know about product marketing – https://t.co/8z4bun1Hp2

— Christopher Jones (@chris_svpg) December 4, 2020

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