We look at the new Emporia tablet released by Emporia mobile. See more about the product on their website here.
Emporia tablet reviewed
There is a lot to like about this tablet, the one challenge is that, for some over 65s, and even over 75s. They don’t won’t to acknowledge or explicitly say that this product is aimed at them, and they are old. As we all live longer, the baseline of what is considered to be middle aged and beyond. When do you become a silver surfer? If you ever want to be considered one!?
To reiterate, our testers, mostly of a younger persuasion, all thought that the device performed well, worked intuitively, and was a good piece of equipment. The challenge was to get the older users to play. We realised we needed to frame the proposition in a delicately described way. For some of us, several decades younger, the larger font size and larger buttons were a pleasant user experience.
In this context, when you consider how rubbish it has been to type text messages with your thumbs it does show that we could probably all do with bigger buttons to use. While the world doubled down on small, smart micro computers, aka smart phones, it was always the case that texting with digits was always a poor alignment of the human anatomy and the tech it had been presented it. Maybe therefore the way to pitch these products is to emphasize their user friendly attributes, rather than to focus on the perceived intended age demographic.
More about the emporia TABLET
This tablet was designed and developed by emporia specifically for people aged 65 and over. It impresses with its simple menu structure, large control panels, clear screen layout and excellent price-performance ratio. And it wouldn’t be an emporia product if it didn’t come with an extra goody, which in this case is a convenient stand that is especially useful for video calls and also acts as a charger. It is supplied with a printed 100-page tablet manual too.
Senior citizens are currently discovering the new, digital world. They want to read the news online, watch videos and edit photos. They are using email and taking part in WhatsApp family group chats. They are on Facebook, using the Internet to find inspiration for where to go on their next trip and they like to do their banking from home. The emporiaTABLET, the user-friendliest tablet available on the market, enables and supports all these activities.
One special feature of this tablet is that it offers LTE as well, because older people in particular often do not have Wi-Fi at home or do not want to go through the hassle of signing into a Wi-Fi network when they are out. The SIM card allows them to be online anywhere and therefore use VoLTE and also WhatsApp on the tablet at any time.
Accessories available for the emporiaTABLET include but are not limited to a screen protector, a second stand (so the user has one for wall mounting and one for the table) and a book-style case with an integrated keyboard. This keyboard conveniently connects to the tablet automatically and is also supplied with the power it requires by the tablet.
– 10.1″ LTE, Android 11, Micro SD, camera USB-C, UK
Optimum size, 10 inches
13-megapixel back camera for beautiful photos
5-megapixel selfie camera
Up-to-date and runs Android, WhatsApp
Very easy to read and stand for video and photo applications
Wi-Fi and SIM connection security
Digitalisation mission
The mission that drives emporia’s owner, Eveline Pupeter, and her team is the digitalisation of the older generation.
In Europe, about 50 million senior citizens over the age of 65 are excluded from digital applications such as digital Covid-19 certificates, online banking, Digitales Amt (an app developed to make oesterreich.gv.at easier to use), online ticketing and paying contactlessly at the supermarket, because they do not own or don’t know how to use a smartphone or tablet.
emporia has set itself the goal of building the digital bridge and ensuring older people are included in the digital future.
Ms Pupeter has been awarded the Decoration of Honour in Silver for Services to the Republic of Austria by the country’s president for her dedication.
See more product reviews here.
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