Interesting guest post by Carol McHugh from Big Motive. Emojis are the latest hot ticket in marketing campaigns worldwide, used primarily to target Gen Z and the Millennial audience. The most recent example is the Durex campaign with aubergine flavoured condoms (which lead to a few creative puns being exchanged on the Big Motive Slack channel). … Continue reading Emojis will make you smarter! Smiley faces, cognitive understanding and the future of AI.
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