Email design trends to watch in 2021

By Andrian Valeanu

Email isn’t going away as 2021 rolls around, as more people are still spending time online and checking their email.

If your business uses email newsletters and marketing to work with clients, you’ll want to keep an eye on the trends that are working in 2020 and the ones that will come in 2021.

If you can start using these design trends right now, you’ll get a head start on the marketing of 2021. A head start making and using trends can be a real boon for your business, and the best part is you can start using these right now!

Adding in Animations

Embedded videos can be an exciting way to spice up your emails, but they can also cause your emails to be checked in a spam checker.

If you don’t want to risk your email getting sent to the spam folder, you can use GIFs and other animations to add some moving parts to your emails quickly.

Animations can draw people’s eyes to your content, cause a chuckle, or can make people think. Plus, they can trigger the second your customer opens the email, instead of merely waiting to be clicked on by a customer.

A good gif or animation can also tell your email’s story and show what the email is about. This is perfect if you have a lot of clients who like to skim your content. They can just look at your animation or see your GIF and then understand what your email is going to be about.

3D imagery

This trend is all focused on taking the 2D world of emails and adding 3D to it. Three-dimensional images are a unique way to design your emails. If you use 3D imaging to show off a product or service, it can help your clients see the product as a product.

Rather than your customers looking at your products as pictures, they’ll be able to see the items as items. This can not only make the items more interesting to examine but can also catch your readers’ attention and have them keep reading.

Dark Mode Compatibility

Everyone is using dark mode, and you’ll want to make sure that your email design is compatible with that. Many businesses will just design emails for a very light background, alienating those who use dark mode exclusively.

That’s quite a significant customer base to be tossed to the curb just because your business doesn’t support one mode.

Making your email newsletters compatible with dark mode isn’t that difficult. You just need to make sure you don’t have any set background colors, and have transparent backgrounds that can change no matter the model.

Hyper-Personalization

While you can easily personalize your emails by having your customer’s name inside of the header, that won’t be enough to handle 2021’s email marketing trends.

You’ll really need to get to know your customers and have content that is worthwhile to them in your email design. One way to do this is to create email segments.

If you’ve got a business selling both flowers and plants, you can ask your customers what type of products they want to see more of.

Then divide your list between those that want to see flowers and those that want to see your other plants. When you start to do email marketing, then you can divide the different emails for each audience.

The flower-based emails will go towards the audience that loves flowers, and the plant-based emails will go towards the plant-loving audience. Then you can send the emails that are designed for both audiences to everyone.

Hyper personalization can be a big benefit to your audience. It will allow you to send targeted emails that matter to your audience.

That will also help you improve your opt-in rates and your conversion because your audience will be opening emails that matter to them.

Staying on trend

The best businesses and emails are once that stay ahead of the curve and stay ahead of trends. If you want your business to move faster and receive more benefits, you need to make sure you stay ahead of the marketing trends.

Always try to improve your emails, and listen to the experts in email marketing. If you can get ahead of the curve and make the trends as you go along, then every other business will be playing catch up. Then all the customers looking for the newest trends will come to you first.

Being on the cutting edge can be a real risk, but it can also have a lot of benefits for both your business and your customers. If you want to be a real email trendsetter and have people follow you, then go ahead and have your business start now!

Author Bio:

Andrian Valeanu is a web designer and indie maker. He is interested in information technologies, web design, and email marketing. He is the founder of Designmodo.

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